Email Deliverability

Basics

• About blocklists
• About inactive subscribers
• About safelisting
• About sender reputation
• About spam traps
• List hygiene for better deliverability

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Getting started

• DKIM email authentication
• DMARC email authentication
• IP warmup plan for new customers
• Manage unsubscribes and hard bounces
• Sending with a dedicated IP
• Sending with a shared IP

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