Schedule an email campaign

Bryan Garcia

Schedule a standard email campaign

When you’re ready to send your standard email campaign, you can choose to send it Now or In the future.

1. Go to Email > Email Campaigns. Click on the Send tab to select your sending options.

Now will begin the deployment immediately after you click Send Now.
In the future will provide a calendar picker to select your desired future date and time.
- After you select a valid date + time, click I’m done to activate the Schedule Now button. If the date isn’t valid, the button will be greyed out.
- If you cancel a scheduled campaign, you will need to reconfirm your date and time selection before you can reschedule.

2. Click Send Now or Schedule Now

Once you click Send Now or Schedule Now, you will need to confirm this step:

Schedule a triggered email campaign

When you’re ready to schedule a triggered campaign, you have several options to determine how often it sends each day and to each subscriber.

1. Go to Email > Email Campaigns. Click on the Activate tab to select your activation settings.

How often should it run?

This setting specifies the mailing frequency. The assigned CRM list will be requested each time the campaign is scheduled to run.

One time only: The campaigns sends once and not again
Once an hour: The campaign sends every hour until the end time
Once a day: The campaigns sends every day
Once a week: The campaign sends every week
Once a month: The campaign sends once a month at the same time and date you set for the first campaign. For example, if the first run date is July 3rd, 2025 at 10am, your following campaigns will run at August 3rd, 2025 at 10am and September 3rd at 10am and so on.

Note: We do not currently support the ability to schedule a campaign to run on the last day of the month.

Send to a subscriber

This step tells WordFly how often to send to an individual subscriber. For example, a subscriber might meet the list criteria daily, but should only be sent the email once a week. This step should be used in conjunction with your CRM list criteria to determine who is included in list imports.

One time only: The subscriber is sent the email once, and never again
No more than once per week: The subscriber is only sent the email once per week, even if they are included in more imports
No more than once per month: The subscriber is only sent the email once per month, even if they are included in more imports
Every time they meet the criteria: The subscriber is sent the email every time they are imported (this is the most common option, combined with list criteria)

Start date and time

This step initiates the start date and time for the triggered campaign send.

Select a start date and time in the future
- After you select a valid date + time, click I’m done to activate the Schedule Now button. If the date isn’t valid, the button will be greyed out.
- If you cancel a scheduled campaign, you will need to reconfirm your date and time selection before you can reschedule.

End date and time

All types except One Time Only. This step determines the final end date and time for the campaign. Triggered campaigns can run for up to one year. This ensures your campaigns run efficiently and gives you the opportunity to review data year-over-year as automated campaign reporting is cumulative as one campaign.

Select a specific time for your campaign to end, up to one year in the future

2. Click Schedule Now

Once you click Schedule Now, you will need to confirm this step:

FAQ

How can I see my scheduled campaigns at a glance?

Go to Email > Email Campaigns and click the Calendar icon to view your scheduled campaigns for the month, week, day, or as a list.

How can I cancel a scheduled campaign?

In a standard campaign, go to the Send tab and click the Cancel link.

If you cancel a scheduled campaign, you will need to reconfirm your date and time selection before you can reschedule.

In an automated triggered campaign, go to the Activation tab and click Pause/Edit.

If you click Pause, the end date calendar will default to 30 days in advance. To reschedule the campaign, you must:

Select a new start date in the future
Select an end date up to one year in the future

Can I schedule multiple campaigns to send at one time?

Yes, you can schedule two email campaigns to send at the same time. However, we advise you to wait at least 5-10 minutes between send times to allow WordFly to get one deployment started before the next one. We recommend this for both standard and automated triggered email campaigns.

Can I stop or recall a sending campaign?

You cannot recall a campaign.

If your campaign is in the process of sending to 10,000+ subscribers, you may be able to stop it from sending to the remaining recipients. Learn more

What happens during the Daylight Savings time changes?

Daylight Savings (DST) time changes will adjust scheduled campaigns by 1 hour in countries outside of North America where DST is observed.

CONTINENT	DST TIME CHANGES
North America (USA and Canada)	No scheduled campaign changes. DST starts the second Sunday of March. DST ends the first Sunday of November.
Oceania (Australia and New Zealand)	Where DST is observed, scheduled campaigns will adjust by 1 hour. When the time changes in North America, scheduled campaigns will again adjust by another hour. Australia: DST starts the first Sunday of October; campaigns will send an hour later until the North American time change occurs. New Zealand: DST starts the last Sunday of September; campaigns will send an hour later until the North American time change occurs. Australia and New Zealand: DST ends the first Sunday of April; campaigns will send an hour earlier until the North American time change occurs.
Europe	Where DST is observed, scheduled campaigns will adjust by 1 hour. When the time changes occur in both locations, scheduled campaigns will return to the original scheduled time in those countries. DST starts the last Sunday of March. From the second Sunday of March until the last, campaigns will send an hour later. DST ends the last Sunday of October. From the first Sunday of October until the last, campaigns will send an hour earlier.