Click on a button, text, or image block in your design to access the Link options. In text blocks, the Link UI will appear when you highlight a word and click the link icon. In button and image blocks, the Link field will appear in the edit content panel.

Link to an email address
When your recipient clicks a mailto: link, it will open the default email client on the device. You can even include a subject line and body content in the mailto link. One drawback, mailto links cannot be tracked.
- Below the Link field, click Mailto
- Fill in the fields as needed
- Enter an email address in the Email Address field. This can be left blank if you want to let the clicker enter the address, i.e., for a Forward link
- To automatically add a subject line when clicked, enter text into the Email Subject field
- To automatically add body content when clicked, enter text into the Email Body field
Add personalization to mailto links
To personalize a mailto link, you can add data fields.
- In the Mailto window, click into the field that you would like to personalize
- Click Personalization in the upper-right
- Select the data field you would like to insert. Add fallback content in case data is missing for a subscriber
- Click Insert Code

Link to an SMS number
An sms: link opens an SMS message in a mobile device where supported. Many email clients, including Gmail, Outlook, and Yahoo do not support the SMS protocol at this time. SMS links cannot be tracked.
- Below the Link field, click Phone
- Fill in the phone number
Use+and country code for best compatibility. - Enter text into the Message field, if needed
Click I’m Done
Link to a phone number
A tel: link opens the phone app on devices and dials the number. It works best on mobile devices. Phone number links cannot be tracked.
- Below the Link field, click Phone
- Fill in the phone number
Use+and country code for best compatibility. - Click I’m Done