Add a link to an email address or phone number

Article author
Bryan Garcia

Click on a button, text, or image block in your design to access the Link options. In text blocks, the Link UI will appear when you highlight a word and click the link icon. In button and image blocks, the Link field will appear in the edit content panel.

 

Link to an email address

When your recipient clicks a mailto: link, it will open the default email client on the device. You can even include a subject line and body content in the mailto link. One drawback, mailto links cannot be tracked.

  1. Below the Link field, click Mailto
  2. Fill in the fields as needed
  • Enter an email address in the Email Address field. This can be left blank if you want to let the clicker enter the address, i.e., for a Forward link
  • To automatically add a subject line when clicked, enter text into the Email Subject field
  • To automatically add body content when clicked, enter text into the Email Body field 

 

Add personalization to mailto links

To personalize a mailto link, you can add data fields.

  1. In the Mailto window, click into the field that you would like to personalize
  2. Click Personalization in the upper-right
  3. Select the data field you would like to insert. Add fallback content in case data is missing for  a subscriber
  4. Click Insert Code

 

Link to an SMS number

An sms: link opens an SMS message in a mobile device where supported. Many email clients, including Gmail, Outlook, and Yahoo do not support the SMS protocol at this time. SMS links cannot be tracked. 

  1. Below the Link field, click Phone
  2. Fill in the phone number
    Use + and country code for best compatibility.
  3. Enter text into the Message field, if needed
  4. Click I’m Done

     

Link to a phone number

A tel: link opens the phone app on devices and dials the number. It works best on mobile devices. Phone number links cannot be tracked. 

  1. Below the Link field, click Phone
  2. Fill in the phone number
    Use + and country code for best compatibility.
  3. Click I’m Done