Set up preferences

Article author
Miguel Panayotty
  • Updated

Screenshot of Preferences page with Create button in the upper-right


How preferences work

Preferences allow your subscribers to select the content they would like to receive on a regular basis. As a result, you will be targeting your lists to the right subscribers from the very start. You’ll benefit with higher engagement rates and better inbox delivery since ISPs use subscriber engagement as a key benchmark for filtering your messages.


In WordFly you can set up any number of preferences for your subscribers to tell you what news they want to hear from you. Preferences in WordFly live as Data Fields. Even though you create them under Subscribers > Preferences, the actual preference itself is a data field that you can use to display conditional content in emails or segment your lists in a campaign.


The preferences you create can be added to the WordFly Subscribe and Preferences pages. You can have multiple preferences sections on a single page. This allows to group preferences into different blocks, like “What would you like to hear about?” and “How often would you like to hear from us?” Drag over a new Preferences block when you want a new grouping.


When a subscriber checks a preference on your subscribe or preferences page, they are opted in to that preference. Unchecking a preference will mean they opted out. In WordFly you can see any of the subscriber’s preferences by searching for their subscriber profile.

*Are you a Tessitura-integrated WordFly account?
Set up preferences for use with Tessitura



Set up preferences

1. Go to Subscribers > Preferences

2. Click the Create button

If the button is greyed out, make sure you have the Manage Preferences user permission enabled.

3. Type in a preference name

The Description field is optional. 

4. Click Save

There is no limit. Add as many preferences as you need for your organization.


Learn how to add preferences to your Preferences page and Subscribe page.