Welcome to The WordFly School.
An online learning practice dedicated to helping arts, entertainment, culture, and public media organizations stay connected to their audiences. All classes are free! Can’t make a live session? Sign up and we’ll email you when the recording is ready.
We’ll be posting new classes soon...
Watch our latest classes
What’s New with WordFly
We’ve been busy sprucing up the place. Join us as we review all the improvements to signup forms, integrated surveys, RSVPs, and much more!
Email Tune Up
Learn how to perform a successful email audit to identify what’s working, what’s not, and how to send great email in 2021 and beyond.
What Apple’s New Mail Privacy Means For You
Apple’s Mail Privacy Protection update is bringing epic changes to the inbox for email marketers. Learn what it all means, how it will affect your open rates, deliverability, and much more.
Signup Suite Tour
Learn how to use our new tools to create beautiful and effective signup forms, unsubscribes, preferences, forward to a friend, and more.
Get the strategy that successful businesses use to capture the imagination and email address of your customers using signup forms.
Survey Cancelled Ticket Holders
Now with Pages and the WordFly–Tessitura integration you can ask ticket holders what they would like to do with their cancelled tickets. Just send an email, create a short survey in WordFly, and all responses update back to Tessitura as a CSI. Come learn how to set it up.
Re-Engaging Lost Subscribers
Do you have subscribers who have stopped opening and clicking? You’re not alone! The inbox is a busy place. It’s easy to lose subscribers’ attention. But there is something you can do! Join this session to learn a few attention-grabbing tips and tricks.
All About Unsubscribes
What happens when a valued subscriber clicks ‘mark as spam’? Where do unsubscribes go? Can you get them back? Do hard bounces work the same as opt-out? Can you ever email them again? Let’s get to the bottom of all your unsubscribe questions.
Engage with Email
Email is the perfect channel for this moment. It’s private, dynamic, and full of rich design and engagement opportunities. Join this session and get a few new ideas for your next campaign.
Online Events, Galas, and Broadcasts
You closed your doors and sent your cancellations. Now, learn how to send automated messages for online entertainment and development opportunities.