To send SMS successfully through WordFly, you’ll need to pass a strict third-party sender verification process. We know your messages and your reputation are critical to your success and that’s why we require this lengthy (and maybe a little nit-picky) verification.
Carriers (like AT&T, Verizon, T-Mobile) created the A2P 10DLC verification process to ensure all SMS messages being sent to their customers are:
- Verified as legitimate senders (not spammers)
- The messages are wanted and expected
Verification can take up to 30 days. If your brand is rejected, you’ll have to start over from scratch, fix the issues, and the clock resets. So, we recommend you take your time and get it right the first time.
We’re here to help walk you through it, but here are some steps to help you fill out the form attached below.
Tips to help you pass verification
1. Legal business name and EIN must match
- Your Legal Entity Name must match exactly with the IRS database for your EIN
- Use no abbreviations, nicknames, or shortened name
- Use the exact legal name on tax documents
Correct: “Theatre Arts Alliance Inc.”
Incorrect: “Theatre Arts” or “TAA”
2. Website must reflect brand and be public
- Include your main public-facing website (not a ticketing partner or vendor)
- It must clearly show your brand, services, and legal name
- Include a Privacy Policy and Terms of Service
3. Use a business email domain
- Use an email address that matches your organization’s domain
- Avoid Gmail, Yahoo, or generic addresses if a branded one is available
Correct: contact@yourtheatre.org
Incorrect: yourtheatre@gmail.com
4. Provide detailed and accurate use case
Explain specifically the types of messages you will be sending. You should write out a few examples of the types of messages you will be sending to subscribers.
- Be specific in your “Use Case Description”
- Keep your example messages closely aligned with the use case
- If you plan to use personalization, include it in your example using brackets
Use case description: “We send SMS reminders to opted-in subscribers about their upcoming performance.”
Correct sample message: “Highland Rep: Your show, [Performance Name] starts at 7PM tonight. Questions? Call 555-1234.”
Incorrect sample message: “Get discounts, deals, and surprises!”
5. Show clear and compliant opt-in
This is the number one reason applications are denied.
TNEW users:
Please review how to update your opt-in page >
You MUST include:
- Where and how opt-in occurs (web form, text opt-in, in-person, etc.)
- Exact opt-in language displayed to the user. Opt-in language is critical!
- Screenshots or URLs of the opt-in form or process
- Be specific about who is sending the message. Don’t use abbreviations.
Opt-In consent language must include:
- Specify what kind of messages will be sent, by whom, and how often
- Provide opt out instructions (e.g., “Text STOP to cancel”)
- Call out SMS fees (e.g., “Msg & data rates may apply”)
- Link to Terms of Service
- Link to Privacy Policy
6. Check “Compliance Confirmation” box
- You must check the box confirming all contacts have given proper consent
- If this is left blank or unchecked, your application will be denied
- As a reminder, WordFly requires explicit consent for all SMS and email messages you send. Please review our Terms and Conditions.
7. Porting a number? Submit these
- A recent phone bill (last 30 days) that shows the number and organization name
- A signed Letter of Authorization (LOA) – Download below
8. Consistency across fields
Everything must match across all parts of the form:
-
Legal name
- EIN
- Website
- Contact email
- Branding in message examples
Top reasons for rejection
- EIN doesn’t match the business name
- Opt-in flow is vague or missing
- Sample messages are generic or misleading
- Privacy policy is missing from the website
- Inconsistent brand references (e.g., “Arts Festival” in one place, “AF Events” in another)