What’s new: May 28, 2025

Article author
Kelly Sutter

Big news! North America is joining the WordFly SMS party. Our SMS early adopter program is now open for a limited number of senders in the United States and Canada. Full launch later this summer!

Interested in adding SMS to your account? Let us know! 

 

SMS updates

SMS sending is now supported in 11 countries!

 

sms-checklist.png

 

This month’s updates make campaigns even easier:

  • New testing option
    Look for the SMS Checklist in the updated Testing section to review any links or personalization tags in your messages. Just like email, you can also add names for your links and adjust tracking for shortened URLs.

  • Visibility to more data
    In Reporting, we added a Soft Bounces tab for SMS. On the Send step, you will see the Message Counts info box, so you can review character counts one more time before you send. We also added a Message section to the quick view screen.

  • Shortened URL improvements
    Our URL shortener is now using https protocol in all cases. We also resolved an issue where text could not be added after a shortened URL on the Message step.


Subscriber search and exports

We heard you. We rolled back two changes we made a few weeks ago. With the rollback, you will once again have access to all of your active and deactivated subscribers.

  • Subscriber search
    Search results will once again return active and deactivated subscribers.

  • Subscribers in a List and Subscribers in a Campaign
    These two data exports will once again include active and deactivated subscribers. We also added a Deactivation Date column to the CSV file, so you will know if a subscriber is no longer active.

  • Active Subscribers in Account
    We renamed the Subscribers by Account data export to Active Subscribers in Account. This export has always only included active subscribers.

  • Subscriber Insights
    Added term “active subscribers” to the top to clarify that only active subscribers are included in the statistics. This feature has always only included active subscribers.


Requests + improvements

 

  • Editors: WhatsApp icon
    The WhatsApp icon is now available in the Social Icons library.
    Thank you for your request, Southbank Centre!

  • Editors: Right-click menu
    We added Move Up and Move Down actions to the menu when you right-click on a block or container.

  • Editors: Open/Close arrow
    We adjusted the click area size of the Open/Close arrow used for previewing.
    Thanks for your feedback, CAPA!

  • Subject Line Composer
    We added support for quotes in the email content description.
    Thank you for the suggestion, Geffen Playhouse!

  • Compare Campaigns
    Results now display when multiple labels are selected. Results also now include archived campaigns.
    Thanks for your feedback, National Museum of Australia and Joffrey Ballet!

  • Campaigns grid and more
    We changed some names in the Edited column. “Removed” will display when a user has been removed from WordFly. “System” will display instead of “WordFly” when the system has performed an automated task. This is commonly seen with ongoing triggered campaigns.
    Thank you for your feedback, Sydney Theatre Company!