Segmentation: Segmenting by engaged subscribers

Use WordFly segmentation to include engaged subscribers with 5-star or other engagement rating data.


How to segment by engaged subscribers


WordFly has information on engaged subscribers through engagement calculations. Each subscriber has a star rating based on open and click interactions with your email campaigns. You can use this information to build conditions to personalize your email, and to segment your lists to send to specific engagement segments. Use WordFly segmentation to segment lists by 5-1 stars and other engagement data.




Segmentation is applied in email campaigns on the Subscribers section. Use the More list actions dropdown to select Segment your list. Follow these instructions to segment your list by engagement ratings (stars)


1. Open your in progress email campaign.


2. Under the Subscribers tab, select or import your list.


3. On the List Summary page, select More List Actions > Segment Your List.


4. Select Create a new segment.


5. Select Add profile data for your segment.


6. Select Engagement.


7. Define your segment from the available dropdowns.

  • Data field: Select EngagementRating
  • Operator: Select equal to
  • Engagement: Select the star rating you want to segment by


8. Select Add to segment


9. Select Apply to list


Your segment will be applied and your campaign will only send to this segment!


You can repeat these steps for new email campaigns using the same list and applying different engagement rating segments.