Infrastructure Upgrade 2020

Important Technology Announcement

Topics covered in this article:

New Hosting Facility & Infrastructure

Your action steps

Upgrade FAQs



New Hosting Facility & Infrastructure



We’re making big changes under the hood soon. Among other things, we’ll be moving the technical infrastructure supporting WordFly to a new location. This will require about 24 hours of scheduled downtime. As part of this change, we’ll also be assigning everyone a new IP address. There are a few action items you’ll need to manage on your end. Please follow the steps below and make sure to read through our upgrade FAQs to answer your questions. If you have more questions, please don’t hesitate to reach out.



Your action steps


1. CRM Integrated Accounts: Ask your IT team to update your firewall configuration.

  • Add this IP range to your firewall:
  • Leave the existing range in place.

*Tessitura RAMP-hosted integrations, we have contacted RAMP on your behalf.


2. Prepare your organization and communications calendar.

  • WordFly will be offline for 24 hours on July 25th, beginning at 12am PDT.
  • Plan to pause any automated campaigns before the downtime, so that you can manually control when they resume sending.

What to expect during the downtime:

  • Users will not be able to log in.
  • Scheduled and automated campaigns will not send. Lists will not import.
  • Data will not sync to CRMs.
  • Email, survey, and RSVP responses will be queued and returned to WordFly after the downtime.
  • New email subscribers will be queued and returned to WordFly after the downtime.
  • Previously sent campaigns will work as expected. Links will redirect, images will load, and archive URLs will work.


3. Watch for the next email from us in a few weeks.




Upgrade FAQs


What upgrades are you making?

We are moving to a new data center. Our current data center is in Seattle, WA, USA. We are moving to a state-of-the-art facility in Las Vegas, NV, USA. All our data, code, and servers will be permanently relocated. We have been preparing our new data center for quite some time. This is the last step in the process.


Why are you doing this?

Our current data center in Seattle has been great, but it’s crowded. WordFly is growing, and we need more space for servers, firewalls, and other infrastructure than is currently available. Our new data center will provide unlimited servers and a much more high-tech experience. For example, during high sending times like the holidays, we’ll be able to add more servers with a few clicks. WordFly is sending nearly double the email it sent just a few years ago. It’s important that we take this step to give us room to grow and provide a better experience for you. With this new equipment, we’ll also have the opportunity to build new, incredibly data-rich features for WordFly.


Is everyone moving to Las Vegas?

No. Just the technical stuff. Our offices will not be moving. All WordFly employees will remain in our offices in Seattle and San Jose, Costa Rica. Hopefully, we’ll all be back in them soon!


Can these emails only be sent to one person at the organization or consortium?

We need to send the emails to all users at the organization. You can tell your teams that your email is receiving these messages as well.


Will this upgrade affect my data, lists, or any of the contents of my account?

No. This won’t affect the data in your account. We’re simply moving it from one server to another. Nothing will be deleted, changed, or altered in any way.


What will happen to my scheduled and automated campaigns?

Scheduled and automated campaigns will not be sent during the downtime. They will queue up when we turn WordFly back on and be sent automatically over time. We recommend you pause your automated and scheduled campaigns. After the scheduled downtime, you can reschedule them. This will give you more control over when your campaigns are sent. If you leave them on, they’ll be added to the queue. We can’t say exactly when they’ll go out.


How do I find WordFly after the update?

You will access WordFly at The old address will automatically redirect to the new one. But you might just want to save that step and bookmark our new address.


Why are you retiring the old IP addresses?

Our new data center requires new IP addresses.


Will this affect my deliverability?

Potentially. You will need to safelist and warm up your new IP address so that email clients get familiar with your sending cadence and volume. If you forget to this, you may find you’ll have less reliable email delivery, including test emails to your own inbox. There’s a lot more information about how to warm up and take care of your IP address on this site. Please carefully follow our recommended IP warmup plan.


I need some guidance on warming up my new IP. Can you offer assistance?

We have some general guidelines in our IP warmup support article. Please start there to help plan your segmented campaigns sending after July 25th. WordFly support can provide a second set of eyes on the plan and offer suggestions once you determine what emails and segment totals you have to send. If you have other questions, reach out.


Can we get our own dedicated IP address?

Yes! You can upgrade your account for $100 and get your own dedicated IP. All our IPs are in excellent shape, however, if you’re sharing an IP, you’ll only be sharing it with other arts and culture organizations and WordFly users. Our shared IPs are typically shared with 10 senders. This is common practice for email service providers as IP addresses are actually difficult to acquire.


Is there anything we need to do if we are using Return Path Certification?

Return Path will need to know the new IP address and will provide you with details on next steps; for example, Return Path may need to audit the IP for a short period to ensure it meets Certification standards.


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