SMS: Introduction

In this article

What is SMS

Getting started with SMS

Learn more about SMS



What is SMS

SMS (short messaging service) is a communication channel that allows marketers to connect with mobile users. Sending an SMS campaign is just like sending a text message to a friend, except in WordFly you’re sending it to your mobile subscribers.



As with email marketing, SMS marketing follows specific rules in the countries you are sending to. We have some information to review for UK and AUS customers. Be sure to review the laws of your country before sending.


WordFly SMS-enabled countries

WordFly currently supports sending SMS to mobile carriers in the following countries:

New Zealand
United Kingdom


WordFly-CRM SMS integration

Our CRM-integrated customers (Tessitura and Centaman) will be able to import SMS lists and have SMS responses sent back to the CRM.



Getting Started

WordFly SMS requires a few steps to enable. There is a $250 USD startup fee that covers configurations. This feature is currently not available to US customers but it is on the roadmap.


Organizations that want to use SMS will need to:

  • Email WordFly support to have SMS enabled for your account.
  • Confirm short name. Your short name is your SMS "from name" and will appear when  subscribers receive messages from you. You might consider matching it to a social handle name.
  • Confirm users that should have access to create and send SMS messages.
  • Provide an internal mobile phone number for a test message. We’ll send this number a test when your account is configured.


Once we have your request, we require 2-3 days to complete the configuration. If you need the service sooner, please let us know.



Learn more about SMS