Guide to SMS

Article author
Kelly Sutter

Sending an SMS campaign is like sending a text message to a friend, except in WordFly you’re sending it to your mobile subscribers. As with email marketing, SMS marketing follows specific rules in the countries you are sending to. Be sure to review the laws of your country before sending.

 

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WordFly SMS features

  • Import lists from your CRM and send SMS responses back to the CRM
  • Send SMS messages up to 320 characters
  • Create unique trackable short URLs for each subscriber
  • Add personalization and preview it  for each subscriber before sending
  • View SMS clicks and bounces after the campaign is sent

Send an SMS campaign →

 

 

Supported countries

WordFly currently supports sending SMS to mobile carriers in these countries using the following types of business phone numbers. WordFly can either provision a new 10DLC number for you or help port over your existing number. Alphanumeric IDs cannot be ported over. 

COUNTRY A2P 10DLC ALPHANUMERIC
🇦🇺  Australia No Yes*
🇩🇰  Denmark No Yes
🇫🇮  Finland No Yes
🇮🇪  Ireland No Yes
🇳🇨  New Caledonia No Yes
🇳🇴  Norway No Yes
🇸🇪  Sweden No Yes
🇬🇧  United Kingdom No Yes
🇨🇦  Canada Yes* No
🇺🇸  United States Yes* No
🇳🇿  New Zealand** No No

* Requires additional registration
** Coming soon

 

Types of numbers


A2P 10DLC (USA/Canada Only)

This is short for Application-to-Person 10-Digit-Long-Code. Which is basically what you think of as a local telephone number such as +1 555-555-5555. Sending SMS using this type of number requires that you verify your brand and that your messages are expected. This is a highly secure and regulated way to send SMS and thus there are rules and limitations on what type of messages you can send. As long as you are sending information about your venue, performances, tickets, updates, this is a great option. One drawback is that due to the amount of verification required, it may take longer to provision a new number. WordFly can provision a new number for your organization or find out if your existing number is verified for porting. 


Alphanumeric Sender ID (UK/EU/AUS Only)

This is your SMS “from name”. It appears when subscribers receive messages from you. You might consider matching it to a social handle name. It can be 11 characters or less, with no spaces.

 

Getting started

WordFly SMS requires a few steps to enable. There is a $250.00 USD startup fee that covers configurations, verification, number provisioning or porting and working with carriers to verify your brand. If there are no issues with your verification, number portability or brand certification we can usually have you up and running in 2-3 weeks. 

Australia →

UK and Europe →

USA and Canada →