How to add emoji in text and button blocks

Add emoji to any text or button blocks in Modern Editor using the Emoji picker.

Topics covered in this article:

What are emoji?

Adding emoji in text and button blocks

Learn more about emoji in email



What are emoji?


Emoji are characters used to convey more personality and emotions in text. Did you know that Emoji are actually fonts? It's true! Emoji are unicode characters.



Email client support for emoji

Most modern email clients have good support for emoji in subject lines, which is great news for email marketers! If the majority of your subscribers are reading email on mobile (e.g., iPhone or Android) and webmail (e.g., Gmail) then you're in good company. 


Typically emoji rendering problems surface on older operating systems, like Windows XP. In email clients that don't support the emoji the subscriber will see something like a box (☐) or a question mark (?). It also depends on the emoji, too. Be sure to test how the emoji renders to be certain it works well for where your subscribers are viewing the email.


Email clients with limited emoji support:

  • Outlook 2003
  • Lotus
  • Blackberry devices




Adding emoji in text and button blocks


Follow these steps to add an emoji to any text  or button block in your design. We'll show you how to do this for a text block.


1. Open your design in Modern Editor.


2. Click on the text block you want to edit from the preview panel (right side).

3. Place your cursor in the text block where you would like the emoji to go.


4. Click on Add > Emoji.


5. Select your emoji.


The emoji is added to your text block.




Learn more about emoji in email

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