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Most modern email clients have good support for emoji in subject lines, which is great news for email marketers, especially if the majority of your subscribers are reading email on mobile devices and webmail clients. In email clients that don't support an emoji character, the subscriber will see something like a box (☐) or a question mark (?) in its place. It also depends on the emoji, too. Be sure to test how the emoji renders to be certain it works well for where your subscribers are viewing the email.
Email clients with limited emoji support:
- Outlook 2003
- Lotus Notes
- Blackberry devices
Follow these steps to add an emoji to any text or button block in your design. We’ll show you how to do this for a text block.
1. In Modern Editor, click on the text block you want to edit
2. In the text block, place your cursor where you would like to add the emoji
3. Click on Add > Emoji
4. Select your emoji. The emoji is added to your text block.
Using emoji in subject lines is an excellent way to add personality and drive more engagement in the inbox. Most modern email clients have good support for emoji in subject lines. In email clients that don’t support emoji, the subscriber may see a box (☐) or a question mark (?) instead.
To add emoji to your subject line
1. Go to Emails > Email Campaigns and open your campaign
2. On the Settings step, click the Emoji link in the subject line field
3. Select an emoji. It will display in the subject line field.
4. Click Save
- Add emoji in text blocks
- Add emoji to images