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Most modern email clients have good support for emoji in subject lines, which is great news for email marketers, especially if the majority of your subscribers are reading email on mobile devices and webmail clients.
Typically emoji rendering problems surface on older operating systems, like Windows XP. In email clients that don't support an emoji character, the subscriber will see something like a box (☐) or a question mark (?) in its place. It also depends on the emoji, too. Be sure to test how the emoji renders to be certain it works well for where your subscribers are viewing the email.
Email clients with limited emoji support:
- Outlook 2003
- Lotus Notes
- Blackberry devices
Follow these steps to add an emoji to any text or button block in your design. We’ll show you how to do this for a text block.
1. Open your design in Modern Editor.
2. Click on the text block you want to edit from the preview panel (right side).
3. Place your cursor in the text block where you would like the emoji to go.
4. Click on Add > Emoji.
5. Select your emoji.
The emoji is added to your text block.