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An invalid address is flagged when there are syntax or domain issues with an email address when it is imported.
Commons characteristics of invalid addresses:
- A subscriber's email address is missing information. For example, jane@gmail is missing .com, and jame@gmailcom is missing the ".".
- A subscriber's email address has spaces. For example, jane @gmail.com. These spaces make the address invalid.
- A subscriber's email address contains typos. WordFly looks for common top level domains and finds errors to prevent bounces. For example, firstname.lastname@example.org or email@example.com are flagged as invalid because Gmail and Yahoo were misspelled.
A simple adjustment to the email addresses will fix the issue on the next list import.
WordFly suppresses invalid addresses at the time the list is imported to avoid receiving a hard bounce for the address. The invalid addresses will appear on the List Summary page, under Subscriber Import Issues > Invalid Addresses.
From the List Summary page, under Subscriber Import Issues, select the Export button to export all your import issues including invalid addresses. Learn more