How to share email on social

Share your sent email on Twitter right from WordFly. WordFly even tracks Retweets under Reporting.


Note: The Facebook sharing option is disabled for the time being due to ongoing security changes to Facebook's integration.

Topics covered in this article:

Posting your email through the social integrations

Adding social sharing links to your email



Posting your email through the social integrations


WordFly users with social sharing permissions* will be able to share a sent email campaign on your organization's Twitter pages directly from WordFly.


*User permissions are set up under Account > Users. Select a User and then click on the Share Email check box. Save the user's permissions. Now they can share on your social pages!


Once an email campaign is sent, click on the Share tab of the sent campaign and share the sent email on your social pages.


1. Open your sent email campaign

Go to Emails > Email Campaigns, and click on the name of your sent campaign to open it


2. Click on the Share tab of the Campaign



3. Follow the steps on-screen to post on your social pages


Example of Twitter post




Adding social sharing links to your email


It is possible to add unique links inside your email to allow users to share their email on Facebook in Twitter. However, proceed with caution! Since this shares the version of the subscriber's email on social sites it would be possible for another person to open the email and click the unsubscribe link for that subscriber. And it also exposes the Forward to a Friend link (if you have included that in the email as well) which could be used by anyone to forward the email on.


To add this functionality to your emails you will need to do two things:


1. Add the unique links to your email template for 'share this email on Facebook' and 'share this email on Twitter'. Links are copied below.


Share this email on Facebook


Share this email on Twitter[insert your organization's twitter account here]


2. Add meta tags to your email template code. This will ensure the correct details of the email are shared.


Facebook selects an image based on the meta tags available in the HTML being sent through the sharer URL. Our email code does not contain any meta tags in the HTML source. The tags need to sit in the 'head' tag of the HTML. In WordFly's Modern Editor email template builder, just click on the HTML tab in the lower left corner of your template to access your template code.


The code you want to add to your email in the main <head> tag is this:


<!-- For sharing on FB -->
<meta property="og:title" content="[Enter the subject line of your email for this]">
<meta property="og:image" content="[Enter the full image url you would like to display on Facebook, example]">



Example of the email shared by the subscriber on their Facebook page...


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