Effective May 1st, 2025
WordFly’s pricing is based on the SMS industry concept of “message segments”. In short, the more characters, links, and emojis you use, the longer your message will be. Longer messages cost more. In addition, message length limits can vary by country.
You are charged for the number of message segments that you send from your account each month to each destination country. Additional per message carrier fees apply.
In WordFly we will show our best estimate of how many message segments your campaign contains before you send.
Example: Typical message containing fewer than 160 characters, no emoji
| Destination country | # of phone numbers | # of message segments | Rate per msg segment | Total cost |
| Australia | 200 | 1 | $0.0565 | $11.30 USD |
| United Kingdom | 100 | 1 | $0.0513 | $5.13 USD |
Rate changes will first appear on the July 2025 invoice sent in August 2025. Destination countries will be listed on the invoice as individual line items.
SMS pricing
Our pay-as-you-go SMS pricing gives you control over your messaging costs by only paying for what you use. Any applicable carrier fees are already included in the price so there are no surprise per message fees. And WordFly provides you with a complimentary number to send your SMS messages.
|
Long codes A 10-digit number for SMS with localized identity. |
Toll-free Business messaging phone number with a 3-digit prefix for SMS. |
Mobile Numbers Phone numbers in the E.164 format with a local country code where registered for SMS. |
Alphanumeric Sender IDs A Sender ID that represents your organization name for one-way SMS messages. |
|
| USA | $0.014 | |||
| Canada | $0.014 | |||
| Europe | $0.025 | $0.065 | ||
| Australia | $0.025 | $0.065 | ||
| New Zealand | $0.025 | $0.065 |
All prices in US dollars.
- Text messages are charged per segment. Learn more about character limits and message segments.
- A fee of $0.105 per message will be applied for unknown carriers.
- Countries supported in Europe currently include Denmark, Finland, Ireland, New Caledonia, Norway, Sweden, and United Kingdom.
- All enabled SMS accounts have a one-time, non-refundable fee of $250.00 for SMS configuration, carrier registration, and phone number provisioning.
- Prices may change from time to time with 30 days notice.
FAQ
How will I pay for SMS services each month?
In the first week of the month we will send an invoice email to the Billing contact(s) you’ve selected in the Account > Users section.
Learn more about payment options
What is a message segment?
“Message segment” is a standard SMS industry term. When the character length of a message extends beyond the defined limit, your message will automatically be split into smaller message segments. Messages containing multiple message segments will most likely still appear as one message to the recipient.
You are charged for the number of message segments that you send from your account each month to each destination country.
What would make one message become multiple message segments?
Use of emoji and non-standard characters (like curly quotes) shortens the character limit per message to 70 and may result in multiple message segments. Adding links and personalization can also increase message segment count.
Will you tell me how many message segments I am using?
Yes! If the message segment count exceeds 1, we’ll show a yellow flag after the segment count.
How long can my message be?
If the character count exceeds 320, we’ll show a red warning. Messages are limited to 320 characters for best deliverability.