Effective May 1st, 2025
WordFly’s pricing is based on the SMS industry concept of “message segments”. In short, the more characters, links, and emojis you use, the longer your message will be. Longer messages cost more. In addition, message length limits can vary by country.
You are charged for the number of message segments that you send from your account each month to each destination country.
In WordFly we will show our best estimate of how many message segments your campaign contains before you send.
Example: Typical message containing fewer than 160 characters, no emoji
| Destination country | # of phone numbers | # of message segments | Rate per msg segment | Total cost |
| Australia | 200 | 1 | $0.0565 | $11.30 USD |
| United Kingdom | 100 | 1 | $0.0513 | $5.13 USD |
Rate changes will first appear on the May 2025 invoice sent in June. Destination countries will be listed on the invoice as individual line items.
SMS pricing
Find SMS pricing here.
FAQ
Are there any other fees for SMS services?
There is a one-time $250.00 setup fee payable once you are finished with the getting started steps. There are no annual fees.
How will I pay for SMS services each month?
In the first week of the month we will send an invoice email to the Billing contact(s) you’ve selected in the Account > Users section.
Learn more about payment options
What is a message segment?
“Message segment” is a standard SMS industry term. When the character length of a message extends beyond the defined limit, your message will automatically be split into smaller message segments. Messages containing multiple message segments will most likely still appear as one message to the recipient.
You are charged for the number of message segments that you send from your account each month to each destination country.
What would make one message become multiple message segments?
Use of emoji and non-standard characters (like curly quotes) shortens the character limit per message to 70 and may result in multiple message segments. Adding links and personalization can also increase message segment count.
Will you tell me how many message segments I am using?
Yes! If the message segment count exceeds 1, we’ll show a yellow flag after the segment count.
How long can my message be?
If the character count exceeds 320, we’ll show a red warning. Messages are limited to 320 characters for best deliverability.