What’s new: January

Article author
Kelly Sutter

We’ve launched a collection of updates to get your 2025 marketing off to a fresh start.

 

Campaign archiving

archive-stripe.png

All data in WordFly now complies with our data retention policy. We’ve added an icon to all campaign grids that shows which campaigns are archived, plus a new option in the Date filter to quickly find items created over a year ago. Click on the archive icon for a streamlined view of your campaign metrics.

Learn about the data we store and delete



New social icons

We’ve extended our library with a Link icon, plus icons for Bluesky and the Bloomberg Connects app.

social-icons-2025.png




Workflows for Altru customers

altru-workflow.jpg

You can now set your workflows in motion based on data stored in Altru. To create workflows, ask your account admin to enable the Create Workflows permission in your user profile.

Learn about Workflows



SMS campaigns

We added the option to import an SMS list from a CSV file. There’s also a new grid for viewing and managing SMS lists outside of a campaign. Go to Subscribers > SMS Lists

menu-sms-lists.png

 

 

 

Changes to Open events reporting

We are transitioning to a more sophisticated way to process Open events. For improved accuracy of the Total Opens count, any duplicate Open events are now excluded from the campaign metrics.

An Open is considered a duplicate if it has an Event Date within 30 seconds of an existing event for the same subscriber and mailing.

In the upcoming weeks, Open events that are generated by bots will be excluded as well.

Note: In order to continue to show Unique Open events for Gmail subscribers, we are unable to exclude Google Image Proxy opens.

 

 

Improvements + fixes

  • Login
    When logging in, the button now turns green and says "Redirecting..." when the correct authentication code is entered.

login-redirect.png

  • Inbox preview
    Added text to indicate which set of tests you are viewing.

  • Email campaigns
    Fixed issue where the “Override unsubscribes” option incorrectly displayed on the Send step for Standard campaigns.

  • Export data
    Fixed issue where Google Analytics utm tags columns were not included in Metrics by Campaign exports in a certain case.

  • List grids
    Fixed issue where filtering caused Email and SMS items to show up in the same view.