Unsubscribe override for automated emails

Article author
Miguel Panayotty
  • Updated

Are you interested in the option to override unsubscribes for transactional messages? Email us and we will enable this feature for your account. This feature is only available to CRM-integrated accounts.


WordFly can automatically override unsubscribes for triggered campaigns and ongoing CRM workflows. This feature is helpful for performance cancellation notifications or important announcements that must be communicated to subscribers regardless of unsubscribe status.


How does the automated email Override Unsubscribes feature work?

When your automation is set up to use the Override Unsubscribes feature, WordFly will automatically bypass unsubscribes every time it imports subscribers and sends the campaign.

Without the feature enabled, WordFly will suppress addresses with Unsubscribes recorded in WordFly. This option should only be enabled for transactional emails. Be sure to review the laws around electronic communication and opt-outs of the countries you are sending to before considering this feature for your account.



Selecting the Override Unsubscribes feature for your automation

Once the Override Unsubscribes feature is enabled for automations in your account, you will be able to turn it on for any triggered email campaign.


Follow these steps to enable this feature for a triggered campaign:

1. Go to your triggered email campaign

2. On the Settings step, select the Override Unsubscribes option

3. Click Save

If your automated campaign is activated and sending, first pause the campaign from the Activation step. Then go to the Settings tab to enable this feature. Re-activate your campaign after edits are made.