In this article
Learn more about data fields and personalization
Data is imported and stored in WordFly through data fields. These can be set up in different formats: text, number, and date data fields. Number and date data fields require importing specific formats to work with the formatting WordFly applies to the data field in your template. In this article we will review what you should know for your number and date data fields. For information on applying a data field to your email template and other tips, go to the Learn More section.
Number data fields
Number data fields can be created to personalize templates with specific number or currency data from your subscriber list.
Number formats available in WordFly
When you create a new number format data field in WordFly you will have many options to select from. Go to Subscribers > Data Fields, select Create a custom field, then select Format > Number.
Example of number formats available,
List format guidelines for number data
In order for WordFly to translate the number data from your list to the data field format selected in WordFly you will need to make sure your list format does not have any specific formatting. Applying specific formatting in your list will conflict with the formatting WordFly applies through the data field format you select.
Decimals are acceptable but adding a currency symbol for example will cause conflicts with WordFly formatting that data field.
If you would rather use your list format then use a text format data field instead since text data fields in WordFly don't apply any formatting to your data.
Date data fields
Date data fields can be created to personalize templates with specific date information from your subscriber list.
Date formats available in WordFly
When you create a new date format data field in WordFly you will have many options to select from. Go to Subscribers > Data Fields, select Create a custom field, then select Format > Date.
Example of date formats available,
List format guidelines for date data
In order for WordFly to translate the date data from your list to the data field format selected in WordFly you will need to make sure your list format does not have any specific formatting. Applying specific formatting in your list will conflict with the formatting WordFly applies through the data field format you select.
If you would rather use your list format then use a text format data field instead since text data fields in WordFly don't apply any formatting to your data.
ACCEPTABLE DATE FORMATS FOR YOUR LIST
IMPORTANT: These examples are for accounts in the USA with a culture setting of en-US. Download date formats in other cultures from this support article (scroll to the end to find the documents). If your account uses a CRM integration, such as Tessitura or Centaman, you dates should be provided in the format that matches the SQL server culture setting where WordFly services are installed.
M/d/yyyy
M/d/yy
MM/dd/yy
MM/dd/yyyy
yy/MM/dd
yyyy-MM-dd
dd-MMM-yy
dddd, MMMM dd, yyyy
MMMM dd, yyyy
dddd, dd MMMM, yyyy
dd MMMM, yyyy
dddd, MMMM dd, yyyy h:mm tt
dddd, MMMM dd, yyyy hh:mm tt
dddd, MMMM dd, yyyy H:mm
dddd, MMMM dd, yyyy HH:mm
MMMM dd, yyyy h:mm tt
MMMM dd, yyyy hh:mm tt
MMMM dd, yyyy H:mm
MMMM dd, yyyy HH:mm
dddd, dd MMMM, yyyy h:mm tt
dddd, dd MMMM, yyyy hh:mm tt
dddd, dd MMMM, yyyy H:mm
dddd, dd MMMM, yyyy HH:mm
dd MMMM, yyyy h:mm tt
dd MMMM, yyyy hh:mm tt
dd MMMM, yyyy H:mm
dd MMMM, yyyy HH:mm
dddd, MMMM dd, yyyy h:mm:ss tt
dddd, MMMM dd, yyyy hh:mm:ss tt
dddd, MMMM dd, yyyy H:mm:ss
dddd, MMMM dd, yyyy HH:mm:ss
MMMM dd, yyyy h:mm:ss tt
MMMM dd, yyyy hh:mm:ss tt
MMMM dd, yyyy H:mm:ss
MMMM dd, yyyy HH:mm:ss
dddd, dd MMMM, yyyy h:mm:ss tt
dddd, dd MMMM, yyyy hh:mm:ss tt
dddd, dd MMMM, yyyy H:mm:ss
dddd, dd MMMM, yyyy HH:mm:ss
dd MMMM, yyyy h:mm:ss tt
dd MMMM, yyyy hh:mm:ss tt
dd MMMM, yyyy H:mm:ss
dd MMMM, yyyy HH:mm:ss
M/d/yyyy h:mm tt
M/d/yyyy hh:mm tt
M/d/yyyy H:mm
M/d/yyyy HH:mm
M/d/yy h:mm tt
M/d/yy hh:mm tt
M/d/yy H:mm
M/d/yy HH:mm
MM/dd/yy h:mm tt
MM/dd/yy hh:mm tt
MM/dd/yy H:mm
MM/dd/yy HH:mm
MM/dd/yyyy h:mm tt
MM/dd/yyyy hh:mm tt
MM/dd/yyyy H:mm
MM/dd/yyyy HH:mm
yy/MM/dd h:mm tt
yy/MM/dd hh:mm tt
yy/MM/dd H:mm
yy/MM/dd HH:mm
yyyy-MM-dd h:mm tt
yyyy-MM-dd hh:mm tt
yyyy-MM-dd H:mm
yyyy-MM-dd HH:mm
dd-MMM-yy h:mm tt
dd-MMM-yy hh:mm tt
dd-MMM-yy H:mm
dd-MMM-yy HH:mm
M/d/yyyy h:mm:ss tt
M/d/yyyy hh:mm:ss tt
M/d/yyyy H:mm:ss
M/d/yyyy HH:mm:ss
M/d/yy h:mm:ss tt
M/d/yy hh:mm:ss tt
M/d/yy H:mm:ss
M/d/yy HH:mm:ss
MM/dd/yy h:mm:ss tt
MM/dd/yy hh:mm:ss tt
MM/dd/yy H:mm:ss
MM/dd/yy HH:mm:ss
MM/dd/yyyy h:mm:ss tt
MM/dd/yyyy hh:mm:ss tt
MM/dd/yyyy H:mm:ss
MM/dd/yyyy HH:mm:ss
yy/MM/dd h:mm:ss tt
yy/MM/dd hh:mm:ss tt
yy/MM/dd H:mm:ss
yy/MM/dd HH:mm:ss
yyyy-MM-dd h:mm:ss tt
yyyy-MM-dd hh:mm:ss tt
yyyy-MM-dd H:mm:ss
yyyy-MM-dd HH:mm:ss
dd-MMM-yy h:mm:ss tt
dd-MMM-yy hh:mm:ss tt
dd-MMM-yy H:mm:ss
dd-MMM-yy HH:mm:ss
MMMM dd
MMMM dd
yyyy'-'MM'-'dd'T'HH':'mm':'ss.fffffffK
yyyy'-'MM'-'dd'T'HH':'mm':'ss.fffffffK
ddd, dd MMM yyyy HH':'mm':'ss 'GMT'
ddd, dd MMM yyyy HH':'mm':'ss 'GMT'
yyyy'-'MM'-'dd'T'HH':'mm':'ss
h:mm tt
hh:mm tt
H:mm
HH:mm
h:mm:ss tt
hh:mm:ss tt
H:mm:ss
HH:mm:ss
yyyy'-'MM'-'dd HH':'mm':'ss'Z'
dddd, MMMM dd, yyyy h:mm:ss tt
dddd, MMMM dd, yyyy hh:mm:ss tt
dddd, MMMM dd, yyyy H:mm:ss
dddd, MMMM dd, yyyy HH:mm:ss
MMMM dd, yyyy h:mm:ss tt
MMMM dd, yyyy hh:mm:ss tt
MMMM dd, yyyy H:mm:ss
MMMM dd, yyyy HH:mm:ss
dddd, dd MMMM, yyyy h:mm:ss tt
dddd, dd MMMM, yyyy hh:mm:ss tt
dddd, dd MMMM, yyyy H:mm:ss
dddd, dd MMMM, yyyy HH:mm:ss
dd MMMM, yyyy h:mm:ss tt
dd MMMM, yyyy hh:mm:ss tt
dd MMMM, yyyy H:mm:ss
dd MMMM, yyyy HH:mm:ss
MMMM, yyyy
MMMM, yyyy
Learn more about data fields and personalization
- How personalization works (list mapping)
- Data Fields: WordFly's default data fields
- Data Fields: Creating new data fields, updating and deleting
- Data Fields: Date and number data fields
- Data Fields: Importing HTML into data fields
- Data Fields: Inserting data fields into a Modern Editor email
- Data Fields: Creating personalized URL with data fields
- Data Fields: Using dynamic images with data fields
- Data Fields: What if first name is missing for my subscriber?
- Testing personalization with Subscriber Preview