Segmentation: segment by WordFly Subscriber Profile data fields

Send an email to subscribers who signed up through Lightbox, or have an Engagement score of 10, or an Engagement rating of 5 stars. Even target subscribers by when they signed up.

 

Segmentation is a tool in WordFly that allows you to send to just one portion of your subscriber list. You can create a series of conditional statements which segment out subscribers depending on the criteria you set. You can reuse segments in future campaigns as well. Create your segment and give it a name to save the customizations for a quick go-to the next time you would like to send to the same segment.

 

We'll review how to segment your list by a specific WordFly Subscriber Profile data fields.

 


Topics covered in this article:

Segment by WordFly Subscriber Profile data fields

Learn more about segmentation

 

 

Segment by WordFly Subscriber Profile data fields

 

Each subscriber profile has unique data that only WordFly provides and updates for the subscriber. Many of these data fields together make up Subscriber Engagement Rating. All of these data fields contain valuable data about subscribers that could really pay off when used in segmented campaign which we will cover here.

 

DATA FIELDS UPDATED BY WORDFLY

 

WordFlySubscribeDate Date subscriber was created in WordFly
WordFlyOrigin How subscriber was added to WordFly: WordFly Signup, WordFly Lightbox, or Import (list import).
EngagementRating

Gold star rating based on engagement score

EngagementScore

Calculated based on user activity

 

 

 

Segment by WordFly Engagement Score

 

You can segment by WordFly's unique score for each subscriber using the data field EngagementScore

 

 

Note: You cannot segment by an engagement score of 0 since these subscribers have opted out of your list in some way.

 

1. Set up your Email Campaign

2. Under the Subscribers tab, select your list

3. On the list summary click 'Other things you can do' and select 'Segment your list'

4. Select to segment by "Add data field"

5. Use the drop-downs to select options for the following:

  • Select Data field: EngagementScore
  • Select Operator: select any operator here (>, <, =, etc)
  • Open field: enter the score you would like to segment by

 

For example,

6. Select Add to Segment

7. Select Apply to List

 

 

 

Segment by WordFly Engagement Rating (stars)

 

You can segment by WordFly's unique star rating for each subscriber using the data field EngagementRating

 

 

1. Set up your Email Campaign

2. Under the Subscribers tab, select your list

3. On the list summary click 'Other things you can do' and select 'Segment your list'

4. Select to segment by "Add data field"

5. Use the drop-downs to select options for the following:

  • Select Data field: EngagementRating
  • Select Operator: select any operator here (>, <, =, etc)
  • Open field: enter the score you would like to segment by

 

For example,

 

6. Select Add to Segment

7. Select Apply to List

 

 

 

Segment by how a subscriber was added (WordFlyOrigin)


Send an email to all the subscribers that have signed via your WordFly Signup subscribe page or WordFly Lightbox or were imported from a list. The data field that corresponds to how the subscriber was added to WordFly is WordFlyOrigin.

 

1. Set up your Email Campaign

2. Under the Subscribers tab, select your list

3. On the list summary click 'Other things you can do' and select 'Segment your list'

4. Select to segment by "Add data field"

5. Use the drop-downs to select options for the following:

  • Select Data field: WordFlyOrigin
  • Select Operator: =
  • Select options: WordFly Signup, WordFly Lightbox or Import

 

For example,

 


6. Select Add to Segment

7. Select Apply to List

 

 

 

Segment by the date a subscriber was added to WordFly (WordFlySubscribeDate)

 

Send an email to all the subscribers that have been added to your account on a specific date or date range via WordFly Signup subscribe page, WordFly Lightbox or were imported from a list. The data field that corresponds to when the subscriber was added to WordFly is WordFlySubscribeDate.

 

1. Set up your Email Campaign

2. Under the Subscribers tab, select your list

3. On the list summary click 'Other things you can do' and select 'Segment your list'

4. Select to segment by "Add data field"

5. Use the drop-downs to select options for the following:

  • Select Data field: WordFlySubscribeDate
  • Select Operator: select the greater than operator or less than operators
  • Open field: enter in the date(s) you would like to segment by with each operator
  • Any/All dropdown: Adjust the Any/All toggle to ALL

 

This example is great for capturing all subscribers who subscribed during a window of time.

 

 

6. Select Add to Segment

7. Select Apply to List

 

 

 

Learn more about segmentation

 

 

Review some of the most popular ways you can segment your list:

 

 

 

 

 

 

 

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