Segmentation: segment by events (opens and clicks, did not opens etc.)

Send an email to all subscribers who opened or clicked a specific campaign or who opened or clicked within a time period. You can also modify the criteria to send to all subscribers who did not open or did not click a specific campaign.

 

Segmentation is a tool in WordFly that allows you to send to just one portion of your subscriber list. You can create a series of conditional statements which segment out subscribers depending on the criteria you set. You can reuse segments in future campaigns as well. Create your segment and give it a name to save the customizations for a quick go-to the next time you would like to send to the same segment.

 

We'll review how to segment your list by events like opens and clicks. Send an email to subscribers who have opened or clicked a specific email campaign. Or send to subscribers who did not open a previous email.

 


Topics covered in this article:

Segment by opens or did not open

Segment by clicks or did not click

Learn more about segmentation

 

 

Segment by opens or did not open

 

Send an email to all subscribers who opened or did not open a specific Campaign or within a specific time period.

 

1. Set up your Email Campaign.

 

2. Under the Subscribers tab, select or import your list.

 

3. On the List Summary page, select Other things you can do > Segment your list.

 

4. Select Create new segment.

 

5. Select Add event for your segment.

 

6. From the available dropdowns, select the following based on what you want to achieve:

 

To segment by subscribers who DID open, select...

  • did
  • open
  • specific date (select your dates) or any date
  • specific campaign (select your campaign) or one of the other options available

For the example above, the segment would include subscribers who did open a specific sent campaign from a specific date in the past.

 

To segment by subscribers who DID NOT open, select...

  • did not
  • open
  • specific date (select your dates) or any date
  • specific campaign (select your campaign) or one of the other options available

For the example above, the segment would include subscribers who did NOT open a specific sent campaign from a specific date in the past. 

 

7. Select Add to Segment.

 

8. Select Apply to List.

 

 

 

Segment by clicks or did not click

 

Send an email to all subscribers who clicked or who did not click on a specific link in a specific Campaign...

 

1. Set up your Email Campaign.

 

2. Under the Subscribers tab, select or import your list.

 

3. On the List Summary page, select Other things you can do > Segment your list.

 

4. Select Create new segment.

 

4. Select Add event for your segment.

 

5. From the available dropdowns, select the following based on what you want to achieve:

 

Quick Tip: Name your links under Campaign > Testing > Full Review so that the next time you segment you can select links easily by name.

 

To segment by subscribers who DID click, select...

  • did
  • click
  • any date or specific date
  • specific campaign or one of the other available options
  • specific link(s) or any link

For the example above, the segment would include subscribers who did click a specific sent campaign from a date in the past.

 

To segment by subscribers who DID NOT click, select...

  • did not
  • click
  • any date or specific date
  • specific campaign or one of the other available options
  • specific link(s) or any link

For the example above, the segment would include subscribers who did NOT click a specific sent campaign from a date in the past.

 

6. Select Add to Segment.

 

7. Select Apply to List.

 

 

 

Learn more about segmentation

 

 

Review some of the most popular ways you can segment your list:

 

 

 

 

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