Use segmentation to send an email to all subscribers based on email activity or lack of activity for specific campaigns or any campaign. We’ll also review how to send campaigns to people who received or did not receive a campaign.
Segment by people who received or did not receive a campaign
Send a follow-up email to subscribers who received a specific campaign. Or send a campaign to people who did not receive a previously sent campaign.
1. Set up your Email Campaign
2. On the Subscribers step, click Use an Existing List, then select the same list you used in your previous campaign
3. On the List Summary page, select More List Actions > Segment Your List
4. Select Create new segment
5. Select Add activity for your segment
6. Select Receive
7. Further define your segment from the available dropdowns
To include subscribers who DID receive the campaign, select...
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To include subscribers who DID NOT receive the campaign, select...
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8. Select Add to Segment
9. Select Apply to List
Segment by opens or did not open
Send an email to all subscribers who opened or did not open a specific campaign or within a specific time period.
1. Set up your Email Campaign
2. On the Subscribers step, select or import your list
3. On the List Summary page, select More List Actions > Segment Your List
4. Select Create new segment
5. Select Add activity for your segment
6. Select Open
7. Further define your segment from the available dropdowns
To include subscribers who DID open, select...
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To include subscribers who DID NOT open, select...
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8. Select Add to Segment
9. Select Apply to List
Segment by clicks or did not click
Send an email to all subscribers who clicked or who did not click on a specific tracked link in a specific campaign.
1. Set up your Email Campaign
2. Under the Subscribers tab, select or import your list
3. On the List Summary page, select More List Actions > Segment Your List
4. Select Create new segment
5. Select Add Activity for your segment
6. Select Click
7. Further define your segment from the available dropdowns
Tip: Name your links under Campaign > Testing > Email Checklist so that the next time you segment you can select links by name.
To include subscribers who DID click, select...
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To include subscribers who DID NOT click, select...
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8. Select Add to Segment
9. Select Apply to List