WordFly SMS requires a few steps to enable. There is a $250.00 USD startup fee that covers configurations. Once we have your request, we require five business days to complete the configuration.
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Email WordFly Support to get started
We will enable SMS for your account.
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Tell us your Alphanumeric Sender ID
Requirements: Max. 11 characters, alphanumeric, no spaces.
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Confirm users
Let us know who should have access to create and send SMS messages from your account.
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Provide a mobile number for testing
We’ll send a test message to this number when your account is configured.
UK: SMS unsubscribe and privacy guidelines
Similar to email marketing, SMS is an opt-in-only channel and each country has separate privacy laws around consent, opting-out, and data protection.
There are two main pieces of legislation covering the use of SMS in the UK:
The Information Commissioner's Office (IOC) enforces this legislation and provides all needed information to understand each one in full.
What you need to know if you send SMS in the UK:
- Only text subscribers with opt-in consent (unless contacting previous customers)
- Offer an opt-out (by reply or unsubscribe link)
- Keep a list/record of anyone who opts out
- Suppress your list against the opt-out list
Download the ICO’s direct marketing guidelines pdf to review practical application of both laws in terms of your SMS marketing.
Examples of UK unsubscribe options
The following table provides examples of unsubscribe options for SMS customers sending from the UK and Australia:
| COUNTRY | METHOD | DETAILS |
| UK | Link | Provide a link to your website where a subscriber can opt-out of messages or modify preferences. The link is included in the SMS message. |
| UK | Reply |
The subscriber is allowed to reply to the SMS with a phrase to opt-out. Example, 'Reply with STOP to Opt out'. (*This option is not currently available in WordFly but is on the roadmap) |