Segmentation: segment by subscriber preferences

Segment by preferences a subscriber has opted into for your Subscribe or two-step Unsubscribe pages.

 

Segmentation is a tool in WordFly that allows you to send to just one portion of your subscriber list. You can create a series of conditional statements which segment out subscribers depending on the criteria you set. You can reuse segments in future campaigns as well. Create your segment and give it a name to save the customizations for a quick go-to the next time you would like to send to the same segment.

 

We'll review how to segment your list by your subscriber preferences.

 


Topics covered in this article:

Segment by subscriber preferences

Learn more about segmentation

 

 

Segment by subscriber preferences

 

Segment by preferences a subscriber has opted into for your Subscribe or two-step Unsubscribe pages.

 

1. Set up your email campaign.

 

2. Under the Subscribers tab, select or import your list.

 

3. On the List Summary page, select More List Actions > Segment Your List.

 

4. Select Create a new segment.

 

5. Select Add profile data for your segment.

6. Select Preferences.

 

7. Further define your segment from the available dropdowns.

  • Data Field: Select one of the preference data fields
  • Operator: Select equal to
  • Select True (the subscriber is opted in) or False (the subscriber is opted out)

Note: True will change to 1 and False will change to 0 once the preference segment is applied.

 

8. Select Add to segment

 

9. Select Apply to list

 

 

 

Learn more about segmentation

 

 

Review some of the most popular ways you can segment your list:

 

 

 

 

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