Data Fields: WordFly's default data fields (First Name, City, WordFly Origin...)

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Existing WordFly subscriber data fields

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Every WordFly account has a set of existing data fields that can be used for personalization in your templates and for segmenting.



Existing WordFly subscriber data fields

Some data fields already exist for you in WordFly, those are all marked as type WordFly.



Follow these steps to see existing data fields in WordFly:


1. Go to Subscribers > Data fields.


2. Filter by the column Type.

Any data fields that come up as WordFly are existing data fields in WordFly.


There are two types of data fields: List and Subscriber data fields. Most WordFly data fields (except two) are subscriber data fields.  

  • List Data – Data that is specific to a list and changes often, e.g., Performance Name. List data fields are not saved to a subscriber's record in WordFly because the data is based on a list by list import.
  • Subscriber Data – Data that is specific to a subscriber and rarely changes, e.g., Email address, First Mame. Subscriber data is saved to subscriber records in WordFly. You could import First name in one list and WordFly can use that data for future emails without it being imported on the list again.


WordFly data fields cannot be modified or deleted in your account under Subscribers > Data fields. You can create new subscriber data fields if you need to.


Existing WordFly data fields in every account:


City A subscriber's city
Country A subscriber's country
CrmSubscriberId A subscriber's unique customer number from your WordFly integrated CRM
Email A subscriber's unique email address, only one email per subscriber 
EmailFormatPreference A subscriber's email format preference (HTML vs Text)
First Name A subscriber's first name
Last Name A subscriber's last name
Phone A subscriber's phone number
PostalCode A subscriber's postal code (zip code)
SMS Number A subscriber's mobile number (use for accounts with SMS enabled)
State/Province A subscriber's home state
Street A subscriber's street address 1
DownloadNumber (Tessitura CRM accounts) A promotion number from Tessitura
SourceNumber (Tessitura/Centaman CRM accounts) A promotion number from the CRM database



There are also a few WordFly Subscriber Profile data fields that are only updated by WordFly and not by list imports:


WordFlySubscribeDate Date subscriber was created in WordFly
WordFlyOrigin How subscriber was added to WordFly: WordFly Signup, WordFly Lightbox, or Import (list import).

Gold star rating based on engagement score


Calculated based on user activity


Learn more about Subscriber Profile data.




Learn more about data fields and personalization