Review location data

Article author
Kelly Sutter
  • Updated

Screenshot of geolocation map with high concentrations of events in Europe, New York, Texas, and California



How it works

Geolocation reporting is an interactive map showing where in the world your subscribers are opening, clicking, and unsubscribing from your emails. Use this data to see trends in subscriber locations and where you have the largest audience. The three colors present on the map that represent a concentration of subscribers.


Red Red represents the most opens, clicks, and unsubscribes
Orange Orange represents the middle number of opens, clicks, and unsubscribes
Blue Blue represents the lowest number of opens, clicks, and unsubscribes


Each color target will vary in size depending on the traffic in that specific region. As you zoom in on a region, the color clusters will disperse to show more detailed locations.


What to expect from geolocation reporting

  • Geolocation totals are based on email events (opens, clicks, and unsubscribes).
  • Locations are based on the approximate location of the IP address for an event. The IP address may be in a different location to the physical location of the subscriber. For example, the IP for an event from a Gmail subscriber may be located in California, even though the subscriber resides in New York.
  • The location data is aggregated by common coordinates. For example, if an email is opened twice, and each open is in a different location, a common coordinate will be aggregated to give a smaller data set.
  • The map is interactive. Click on the map to zoom in or out.
  • For new accounts, you’ll see the location data build up gradually over time as you send more emails.


View geolocation reporting

You can view geolocation data in the following places:

  • Subscribers > Insights
  • Subscribers > Search for Subscriber > Profile
  • Sent Email Campaigns > Your Campaign > Locations tab

You can interact with the map by zooming in and reviewing location targets. Hold your cursor on the map and pull to move the map up, down, left, and right. Use the zoom toggle on the left side of the screen to zoom in and out on the map.