New User Guide - Getting Started with WordFly

We’re happy you’re here! This article is designed to turn you into a WordFly Pro in the shortest time possible. We'll give short explanations and then link off to articles to give you more step-by-step details. Use this as your all-up training guide and let us know if you have any questions.


Topics covered in this article:

Introduction to WordFly

Finding your way around - quick tour

Key terms to know

Setting up your Account

Sending an email campaign

Sending an SMS campaign

Creating a Page (RSVPs, Surveys and Landing Pages)

Managing Subscribers

Exploring Reporting

Tessitura Integration

Centaman Integration

Additional Services

  

 

Introduction to WordFly

 

WordFly is a web-based application that works in most web browsers. To make sure WordFly works properly in your browser, you should enable cookies, pop-ups, and JavaScript. Learn more: How do I set up my browser for WordFly?

 

When you create an account with us, you agree to WordFly's Acceptable Use Policy. All our users must comply with anti-spam regulations both in the US and to any countries where your subscribers reside. We've put together an article that lists email marketing best practices and rules to help you meet compliance regulations.

 

Our full feature list can be found here: WordFly Features. Visit our knowledge base section to find helpful articles about everything WordFly has to offer.
 

 

 

 

Finding your way around - quick tour of WordFly

 

We've created a helpful tour in WordFly. Login to your account and select the WordFly icon from the footer section to open the site menu. Select Welcome from the menu. Then select Take a Quick Tour. This will give you a high-level overview of all the sections of WordFly and what you can do in each section.

 

 

 

Key terms to know

 

Here's a quick reference to some terms you'll see throughout WordFly.

 

Email Campaign: When you send/deploy an email with WordFly, we call it a campaign. A campaign is made up of your email template, a subscriber list and settings. Learn more in the email campaign section of this guide.

  • Settings: From Name, From Address, Subject line, A/B testing options
  • Email Template: What are you sending? HTML/Text email
  • Subscriber list: Who are you sending to?

 

Email Template: The email template is the designed and personalized email that gets sent to a subscriber in your email campaign. Use WordFly's responsive email designer—Modern Editor—to build beautiful emails for every screen.

 

Starter Emails: You can make any Modern Editor email into a starter email template which puts the email into the starter carousel when you create a new email template. This is a great way to set up reusable templates for your users (or users can just duplicate templates under Email > Email Templates).

 

SMS: When you send to a group of mobile subscribers you are sending an SMS message. SMS is available to some countries and additional setup is required. Learn more in the SMS section of this guide.

 

Pages: You are able to create different types of Pages within WordFly for various purposes. These include RSVPs, Surveys, and Landing pages. Learn more in the Pages section of this guide.

 

Media: Host any images or downloadable files you use in your emails in the Media library. In the Media section, and also from Modern Editor, you can edit images using our Image Editor.

 

Labels: Create and apply labels to your Campaigns, Templates and Subscriber lists for easy filtering and organization.

 

Data Fields: Data fields in WordFly allow you to add First Name, Last Name and other personalization inside your email template. A data field is essentially the field column header in your spreadsheet. Data fields tell WordFly which data you’re importing with your subscriber list.

 

Dynamic Tags: Create if/then conditional statements using Dynamic Tags. Use basic or advanced dynamic tags to personalize your subject lines, email content, and links.

 

Next up, let's start setting up your Account...

 

 

Setting up your Account in WordFly

 

In WordFly, go to the Account section.

 

In the Account section you can...

 

Update your Organization Info. Tell us about yourself.

  • Select your industry and category
  • Add your address, website URL and privacy policy URL
  • Select the time zone and date format for your region

...then click Update.

 

Create New Users. Set up unlimited user accounts and give your colleagues customized access.

  • Add a new user and select which WordFly sections they can access
  • Tell us who your main Account, Billing and Technical contacts are

... then click Save.

 

Create Labels. Use labels in your Campaigns, Templates and Subscriber lists for easy filtering and organization.

 

Set up your Email Settings. Add reusable content for your campaigns.

  • Add the From names and From/Reply-To addresses for your campaigns
  • Enter your organization postal address for CAN-SPAM compliance
  • Enter best practices paragraph content so your subscribers know how they were added to your list

... then click Save.

 

Select your Email Pricing Plan. Select a pricing plan that works best for your organization. Learn more about the Monthly Subscriber pricing plan and active subscribers.

 

Select the Unlimited Inbox Preview Plan or keep the original plan (no action required) that gives your organization 50 free Litmus previews each month for testing your emails across 30+ different email clients.

 

Set up your Account Options.

  • Enable a custom tracking link. Your IT team will need to assist with setup. When enabled all your tracked links in a sent email will use your custom domain.
  • Enable Google Analytics for your emails. When enabled, WordFly will tag all emails with GA tags that will send email analytic data back to your website's GA account. *You can also enable including your Link Names in GA tracking here.
  • Opt into WordFly's benchmark Reporting to compare how your Campaigns are doing against other organizations in your industry.

 

Set up your Social Integrations. Set up your Facebook & Twitter Integrations.

 

Set up your Custom pages.

 

 

 

Sending an email campaign in WordFly

 

Sending a standard email using WordFly is quick and simple. Just click on Emails > Create a campaign. WordFly will walk you through the steps on screen.

 

Features available in email campaigns:

 

Once your email campaign has sent, go to Reporting > Sent Email Campaigns to view the results.

 

 

 

Sending an SMS campaign

 

Connect with your subscribers through SMS campaigns by importing mobile numbers. Learn how to send an SMS campaign.

 

Note: Additional configurations and fees apply. Contact us if you want to start using SMS. This feature is currently not available to US customers but it is on the roadmap.

 

WordFly currently supports sending SMS to mobile carriers in the following countries:

United Kingdom
Ireland
Denmark
Norway
Australia
New Zealand

 

 

  

Creating a Page (RSVPs, Surveys, and Landing Pages) 

 

You can interact with your audience through RSVP, Surveys, and Landing Pages. Each one of these options serves a different purpose and can widely increase your insights about your audience, engagement, and improve your subscriber's user experience.

 

Pages are built using Modern Editor and will be hosted by WordFly. There's an option to integrate your Pages responses with Tessitura.

 

Surveys can be sent anonymously, or you can associate responses to subscribers.

 

Depending on the pricing plan you choose, you can publish from 5 up to 100 Pages simultaneously.

 

 

 

Managing Subscribers

 

Your subscribers exist in WordFly when you import addresses in lists. The first time an address is imported a Subscriber profile is created for the subscriber.

 

View and export data around how your subscriber list is built over time and day-to-day list health tracking with Subscriber Insights.

 

Subscribers can be imported under Subscribers > Lists or when you are working in an email campaign under the Subscribers tab. A subscriber list is the list of people you are sending your email campaign to. There are a few options for importing your list.

 

You can…

 

Once your list is imported, you’ll be taken to the List Summary which shows the current state of your list, subscriber issues, and the number of people who will receive your campaign.

 

 

Using personalization for subscribers and list mapping

 

Do you want to use personalization like First Name, Member Level, or other unique data in your email? Personalization is added to your emails by using data fields and dynamic tags.

 

Data Fields: Data fields in WordFly allow you to add First Name, Last Name and other personalization inside your email template. A data field is essentially the field column header in your spreadsheet. Data fields tell WordFly which data you’re importing with your subscriber list.

 

Dynamic Tags: Create if/then conditional statements using Dynamic Tags. Use basic or advanced dynamic tags to personalize your subject lines, email content, and links.

 

In order to get the data from your list into WordFly data fields you need to map your list fields to WordFly data fields during the import process. It is critical to map your fields during the import process if you are using  personalization in your email or SMS campaigns.

 

Managing unsubscribes and hard bounces

 

Unsubscribe and hard bounce filtering is constantly working in WordFly to ensure subscribers with opt-outs or bad addresses are not emailed again.

 

WordFly will automatically suppress unsubscribes and other issues when you import your lists into WordFly. New list imports are the easiest way to ensure you are filtering out subscribers who should not be emailed again.

 

WordFly will also filter out unsubscribes and other issues on existing lists if those lists are reused in new email campaigns. Note: Only lists the subscriber unsubscribed from will reflect the unsubscribe until that subscriber is imported into a new list.

 

 

Using subscriber preferences

 

Subscribers can tell you their communication preferences when they subscribe or unsubscribe. Preference data fields are added to your subscribe and unsubscribe pages. You can learn more about setting these up in the Account set up section of this guide.

 

Each preference you set up in WordFly is a data field. When a subscriber opts-in or opts-out of a preference that data is stored on their subscriber record as a data field update. An opt-in is logged as a 1 and an opt-out is logged as a 0. Use subscriber preferences to segment your lists so the subscriber receives more targeted content.

 

 

Segmentation and Suppression lists

 

WordFly Segmentation allows you to segment your list to include specific subscribers. Use data fields and/or events to segment your list. The segment is always inclusive but you can use the operator values to exclude subscribers as well.

 

You can also add a suppression list to your campaign to exclude an entire list from being sent to.

 

 

Seed lists

 

WordFly offers configuration of up to two (2) seed lists which allow you to receive any standard or triggered email sent. Assign one seed list for standard campaigns and one for triggered campaigns.

 

 

Are you using one of WordFly's CRM Integrations?

 

If you are using one of WordFly's CRM Integrations it is important to think of your CRM as the main subscriber management system, rather than WordFly primarily.

 

Read up on our CRM integrations:

WordFly-Tessitura integration

WordFly-Centaman integration

 

 

 

Exploring Reporting in WordFly

 

WordFly makes your campaign data visual and easy to understand with on-screen results, data exports, reports, and interactive charts and graphs. You’ll find three ways to get your data in the Reporting section.

 

Go to Reporting.

 

View your campaign results. Go to Reporting > Sent Email Campaigns and select your campaign.

  • View an Overview tab of campaign activity summary, plus delivery percentages.
  • Click Details to view a summary of the campaign.
  • Click Preview to view the email itself.
  • Select Heat Maps to review and export click results.
  • Select Locations to view geolocation data.
  • Click the tabs to see Opens, Clicks, Unsubscribes, Bounces, Social Sharing and your top Email Clients.
  • Narrow down your results by date range, domain, or A/B version.
  • Click icons to show results by hour, day of week, or campaign date range

 

Run a campaign report. Impress the boss with a PDF of the results. Go to Reporting > Run Reports to get started.

 

You can...

  • Run a Campaign Report to receive a complete download of all results for a Campaign in a beautiful pdf. After you run the report, you’ll be redirected to Reports + Data Manager to pick up your report.

 

Export the data. Everybody loves spreadsheets, right? Go to Reporting > Export Data to get started.

 

You can...

 

Download your exports and reports under Reporting > Reports + Data Manager. Hover over your data file and select download.

 

Compare your Campaigns and benchmark reporting. See how your results measure up to others in the same industry. Go to Reporting > Compare Campaigns to get started

 

You can...

 

Review your Google Analytics account to see even more data. Go to your website's Google Analytics account to get started. View your website traffic generated from WordFly emails in your Google Analytics account

 

 

 

Tessitura Integration with WordFly

 

We recommend reviewing these articles and following this workflow for importing your Tessitura lists into WordFly, sending email campaigns and then reviewing your email response data in Tessitura.

 

 

 

Centaman Integration with WordFly

 

We recommend reviewing these articles and following this workflow for importing your Centaman lists into WordFly, sending email campaigns and then reviewing your email response data in Centaman.

 

 

 

Additional Services

 

Creative Services

WordFly offers Creative Services to take your designs to the next level and get noticed in the inbox. Have our experts build you a gorgeous modern email from scratch or send us your design. Connect with us to learn more about our design services.

  • Quick turnaround
  • Compatible with 35+ email clients
  • Modern responsive design
  • Video in email
  • Retina images and much more!

 

Dedicated IP Plan

Protect your email marketing reputation by upgrading to our Paid IP Plan. If your list size is over 50,000 subscribers and you send more than once a week, a dedicated IP address is highly recommended. Learn more about a Dedicated IP.

 

 

 

 

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