How do I set up and use my Facebook and Twitter integrations?

WordFly has social integrations with Facebook and Twitter. Both integrations allow you to post your sent email on your organizations social pages. WordFly even tracks Likes and Retweets under Reporting when you share on social pages.


Topics covered in this article:

Setting up the Facebook integration for WordFly

Setting up the Twitter integration for WordFly

Posting your email through the social integrations

Reviewing social stats in Reporting

Adding social sharing links to your email

 

 

Setting up the Facebook integration for WordFly

 

You will need to be an admin on your organization's Facebook page in order to set up the integration in WordFly. The Facebook integration will stay active for 60 days, after 60 days it will need to be re-integrated following the same steps in this support post.

 

1. Sign into your Facebook account, https://www.facebook.com/


You must sign is as an individual and not as the organization.

 

2. In WordFly, go to the Account section

 

3. Under Integrations, select Facebook

 

4. Select Get Started

 

 

5. Select your organization's Facebook page from the dropdown in step 2.


You might see multiple organizations in the dropdown if you are an admin on multiple pages in Facebook. Select the correct one for your WordFly account.

 

 

 

 

6. Select Save & Integrate


Once you select the blue Save & Integrate button your Facebook integration is set up! Now you can send an email Campaign and then Share it on Facebook.

 

 

 

Setting up the Twitter integration for WordFly

 

Follow these few steps to setup your Twitter integration for WordFly:

 

1. Sign into your organization's Twitter account

 

2. In WordFly, go to the Account section

 

3. Under Integrations, select Twitter

 

4. Select Get Started


 

5. Select your organization's Twitter page from the dropdown in step 2.

 

6. Select Save & Integrate


Once you select the blue Save & Integrate button your Twitter integration is set up! Now you can send an email Campaign and then Share it on Twitter.

 

 

 

Posting your email through the social integrations

 

WordFly users with social sharing permissions* will be able to share a sent email campaign on your organization's Facebook and Twitter pages directly from WordFly.

 

*User permissions are set up under Account > Users. Select a User and then click on the Share Email check box. Save the user's permissions. Now they can share on your social pages!

 

Once an email Campaign is sent, click on the Share tab of the Campaign and share the sent email on your social pages.

 

1. Open your sent email campaign

Go to Emails > Email Campaigns, and click on the name of your sent campaign to open it

 

2. Click on the Share tab of the Campaign

 

 

3. Follow the steps on-screen to post on your social pages

 

Example of Facebook post...

 

 

Example of Twitter post

 

 

 

 

Reviewing social stats in Reporting

 

WordFly will record likes and shares from Facebook and Twitter under your Campaign's reporting!

 

1. Go to Reporting > Dashboard

 

2. Select your sent Campaign

 

3. Click on the Sharing tab to view your results!

 

 

 

Adding social sharing links to your email

 

It is possible to add unique links inside your email to allow users to share their email on Facebook in Twitter. However, proceed with caution! Since this shares the version of the subscriber's email on social sites it would be possible for another person to open the email and click the unsubscribe link for that subscriber. And it also exposes the Forward to a Friend link (if you have included that in the email as well) which could be used by anyone to forward the email on.

 

To add this functionality to your emails you will need to do two things:

 

1. Add the unique links to your email template for 'share this email on Facebook' and 'share this email on Twitter'. Links are copied below.

 

Share this email on Facebook
https://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Ftracking.wordfly.com%2Fview?sid=##subscriberMailingId##

 

Share this email on Twitter
http://twitter.com/intent/tweet?url=http%3A%2F%2Ftracking.wordfly.com%2Fview?sid=##subscriberMailingId##&text=Take%20a%20look&via=[insert your organization's twitter account here]

 

2. Add meta tags to your email template code. This will ensure the correct details of the email are shared.

 

Facebook selects an image based on the meta tags available in the HTML being sent through the sharer URL. Our email code does not contain any meta tags in the HTML source. The tags need to sit in the 'head' tag of the HTML. In WordFly's Modern Editor email template builder, just click on the HTML tab in the lower left corner of your template to access your template code.

 

The code you want to add to your email in the main <head> tag is this:

 

<!-- For sharing on FB -->
<meta property="og:title" content="[Enter the subject line of your email for this]">
<meta property="og:image" content="[Enter the full image url you would like to display on Facebook, example https://media.wordfly.com/harristheaterchicago/emails/04-23-15-mom50-streetcar-eblast/harristheater-scottishballet-mom50.jpg]">

 

Example set up in template code...

 

Example of the email shared by the subscriber on their Facebook page...

 

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