Sending a post-show follow up email to your patrons is a great way to connect after they have attended an event or performance. Use Triggered Campaigns in WordFly to send these post-show emails. Triggered Campaigns are set up one time and sent at regular intervals to any subscribers that meet your Tessitura list criteria.
We've put together a basic post-show email list criteria to help you out! Follow the steps in this post to get started. If you need additional help, feel free to email us or contact Tessitura Support for expert advice.
Topics covered in this article:
Attached to this support article is a text document with a custom query that covers some basic criteria for this type of email. Once set up this criteria can be valid for the entire season regardless of the production making only one Triggered Campaign necessary in WordFly that uses dynamic tags and data fields to personalize the content.
Find the custom query attached as a text document at the end of this support article:
The criteria will include...
- ATTENDED date (via NScan function)
- perf of reference is in specified season and venue
- has a valid email address and permissions
- has certain constituencies (this helps with suppressions)
- plus our two seed lists
Once you are done setting up your List criteria and output sets in Tessitura you can start working on setting up the Triggered Campaign in WordFly.