Send automated post-show emails to your constituents who attended a past performance. Use triggered campaigns in WordFly to send automated campaigns. We’ve put together basic post-show email list criteria to help you get started. Follow the steps in this article to get started.
Create post-show list criteria in Tessitura
Once set up, this list criteria can be valid for the entire season regardless of the production making only one automated campaign necessary. Dynamic tags and data fields can be used to personalize email content for each send.
"Ticket Performance Date"
Create post-show output set in Tessitura
This can be very basic and may fit with your default output set. Your output set may only need to return the following dynamic information:
- Customer Fname (First Name)
- Customer Lname (Last Name)
- Eaddress email (Email)
- (optional) Salutation_inside
If ticket history information needs to be included, such as performance date and name, the best option is to create custom output set elements since the default output set elements return multiple rows and can't be used for email.
Tessitura’s Output Set Recipe Book is helpful for this step. In the documentation, Tessitura provides a custom view that returns last performance attended data. Follow the instructions to run the custom view in your database and create the output set elements that return the data you want to use. (Requires login)
Every Tessitura database is different so it’s important to review with your team and make sure any applied criteria works with your data.
Set up automated campaign in WordFly
After you have set up your list and output set criteria in Tessitura, you can set up your automated campaign in WordFly. Learn more