How do I customize utm_content Google Analytics tags in my links?

Expand Your GA Tracking by customizing the utm_content tag in your tracked links!

 

WordFly’s Google Analytics integration allows you to track the traffic to your website generated from your marketing emails. You can then use the analytic data to improve your marketing efforts and even look at connected revenue. If you haven't done so already, learn how to activate Google Analytics tracking in this post.


You can receive more details back about each link clicked in your email by customizing your utm_content tags in GA tracking. Just enable the Include Link Name option to add link names to your Google Analytics’ tracked URLs for this additional performance tracking. Then name your links on the Template Review page of your Campaign and you'll start to see in GA which links led to conversions.

 


Topics covered in this article:

Advantages of tracking utm_content in Google Analytics

How to customize utm_content tags in WordFly emails

Learn more about GA tracking in your emails

 

 

Advantages of tracking utm_content in Google Analytics

 

Google Analytics is all about reviewing what sources are generating traffic on your site and then how your site is performing (converting customers). Enabling utm_content for your WordFly emails allows you to correlate the clicked link in your email to the traffic on your site. This tag could even help determine how far a subscriber is willing to review your email content if you have a long email that requires scrolling.

 

Here's what Google says about utm_content tags:

"utm_content: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective."

 

With utm_content data going back to GA you can sort on this criteria in your GA account, comparing several newsletters with parameters from Sessions to Transactions, Revenue, etc. Use this with WordFly's segmentation feature and you can analyze how the same newsletter to different customer segments performs differently depending on the link placement in the email.

 

 

 

How to customize utm_content tags in WordFly emails

 

There are a couple steps to starting to use utm_content tags in your WordFly emails. The first step is to enable this feature in the Account section of WordFly. The second step is to name your links in your in progress email campaigns. Then send some test emails or your live email, you'll see your link names appear in the utm_content tag of any clicked links that you named.

 

First: Enable feature in Account > Account Options

 

1. Go to Account.

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2. Under Settings, select Account Options.

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3. Enable Google Analytics tracking as well as Include Link Name in the utm_content parameter.

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4. Save your selections.

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Second: Name your links on the Template Review page of your Campaign


1. Go to Email > Email Campaigns and click on the name of your In Progress Campaign to open it.

 

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2. Select the Testing tab of your Campaign.

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3. Under the Template Review Summary section, select Full Review.

 

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4. In the Links section, add names to your links in the open fields to the right of the link.

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5. Save your updates in the review section by clicking Save my selections.

 

Campaign_testingtab_FullReview_saveselections.PNG

 

 

Third: See your link names in the utm_content tag of clicked links

 

Sample with Link Name...

  http://tracking.wordfly.com/view/?sid=12345&l=12345&
    utm_source=wordfly&
    utm_medium=email&
    utm_campaign=CampaignName&
    utm_content=AppSignIn_version_A

 

*Sample without Link Name...

  http://tracking.wordfly.com/view/?sid=12345&l=12345&
    utm_source=wordfly&
    utm_medium=email&
    utm_campaign=CampaignName&
    utm_content=version_A


 

 

Learn more about GA tracking in your emails

 

 

 

 

 

 

 

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