Track your links in Google Analytics by customizing utm_content tags. First, enable Google Analytics tracking for links and then select the option to customize utm_content. In this article we will review how this tracking is helpful, how to enable this option in your account, and how to customize utm_content tags.
Advantages of tracking utm_content
Google Analytics is all about reviewing what sources are generating traffic on your site and then how your site is performing (converting customers). Enabling utm_content for your WordFly emails allows you to correlate the clicked link in your email to the traffic on your site. This tag could even help determine how far a subscriber is willing to review your email content if you have a long email that requires scrolling.
utm_content: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.
Source: Google
With utm_content data going back to GA you can sort on this criteria in your GA account, comparing several newsletters with parameters from Sessions to Transactions, Revenue, etc. Use this with WordFly's segmentation feature and you can analyze how the same newsletter to different customer segments performs differently depending on the link placement in the email.
How to customize utm_content tags in WordFly emails
There are a couple steps to customizing utm_content tags in WordFly emails. First, enable this feature in Account > Account Options. Second, go to your email campaign and name your links in the Testing > Email Checklist section. You'll see your link names appear in the utm_content tag of any clicked links.
#1 // Enable utm_content in Account > Account Options
- Go to Account > Account Options
- Under Google Analytics tracking, enable “Include Link Name in the utm_content parameter”
- Click Save
#2 // Name links in your email campaign
- In your email campaign, click the Testing tab
- Click Email Checklist
- In the Links section, add a link name in the open field on the right
- Click Save
#3 // View link names in the utm_content tag of clicked links
Send a test email to yourself to verify that the Google Analytics tracking is working in all links.
Sample with Link Name...
https://e.wordfly.com/view/?sid=12345&l=12345&
utm_source=wordfly&
utm_medium=email&
utm_campaign=CampaignName&
utm_content=AppSignIn_version_A
*Sample without Link Name...
https://e.wordfly.com/view/?sid=12345&l=12345&
utm_source=wordfly&
utm_medium=email&
utm_campaign=CampaignName&
utm_content=version_A