Video in email: adding video to your email and how it works (Modern Editor)

Using video in an email is a smart way of engaging your subscriber.  The demand for video has gone through the roof and as a result email marketers have been asking for video in email for years. 


Topics covered in this article:

How does embedded video work and tips

Adding video to your email using Modern Editor



How does embedded video work and tips


Videos can play directly in the email all thanks mostly to HTML5. HTML5 is a new standard for the internet that allows web developers to easily add neat stuff like audio and video to website and now emails. 


Video Support in Email Clients

We must admit that we are bit a head of the curve on this one. Not every email client you send a video to will be able to render it right in the email client. In these cases, the subscriber will see a fall back image and a link directing them to watch the video on your website, Youtube or Vimeo.


iOS10 does support embedded video in email! However, predecessors iOS8 and iOS9 do not support playing videos in email (the video and the fallback link don't work either - yep, it's a bug!). Apple Mail does support video in email and iPhones running iOS10+ will as well.


  Apple Mail Yes on desktop. No on iPhone using iOS 8+ *see note above  
  Lotus Notes   Yes
  Outlook (PC)   Yes
  Outlook (Mac) Yes  
  Thunderbird Yes *  
  AOL Mail   Yes
  Gmail   Yes
  Hotmail Yes* Yes**
  Yahoo Mail   Yes
  Android   Yes
  Blackberry   Yes
  iPhone, iPad Yes  

 *requires right-click to play

**Older browsers show the fallback image


Hosting your Video

Your must host your video in a publicly accessible folder. For example, you can host your video on your website or in a hosting service that allows public access to video files outside a media player. This is important to note because services such as Dropbox and Google Drive utilize their own player to avoid hosting video files for HTML (websites or emails). WordFly's media library cannot host video files. 


Video Versions

It's important to upload the correct video format that is requested in the template video embed tool. Do not add video links to YouTube, Vimeo or other video hosting sites for your mp4 and other video versions.


Video format support

 Android Yes    
 Chrome Yes  Yes Yes
 Firefox    Yes  
 Internet Explorer 9* Yes    
 iOS Yes    
 Opera     Yes
 Safari Yes  Yes  Yes

 *Earlier versions of IE do not support embedded video



Adding video to your email using Modern Editor


Follow these steps to quickly add a video to your Modern Editor email template.


1. Open your email in Modern Editor.

2. Drag over a video block to your email design.


3. In the Edit Content window on the left side, start adding in your video links and fallbacks.


Type in the URL's for the various formats. For more information on which email clients and web browsers support which types of video formats please review the previous section that covers support. You don't have to create all three versions of your video but you'll get the best support if you do. 


Also notice that for those email clients that do not support the video format you're using (or in some cases don't support any video formats such as Outlook) subscribers will see the fallback image and clicking will redirect them to YouTube or another site to watch the video.



4. Save your email.






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