There are a couple of ways to add an unsubscribe link to your email template. It really doesn't matter how you get the unsubscribe link in your email, as long as it's there.
Unsubscribe Link Option 1 - Add the "Best Practices Link Bar" to your Layout
When you're building a new template, you can easily add the "Best Practices Link Bar" element to your layout by dragging and dropping it into your layout canvas. You'll probably want to put the unsubscribe link in the footer, but you can add it anywhere in your template. An added benefit of the "Best Practices Link Bar" is that you can add the Forward to a Friend and View as Web Page links to your email, too.
Remember: If you forget to add the unsubscribe link to your layout, you can always add it later.
Unsubscribe Link Option 2 - Add A Dynamic Tag To Your Template (HTML & Plain Text)
You can add a dynamic tag anywhere to any content area in your template with just the click of a button. Once you've added it, you can either choose to add the Unsubscribe, Forward to a Friend, or View Email as Webpage link. You can also choose to create a completely different link as well. Dynamic tags are extremely versatile and come in pretty handy when adding complex personalization. It might be worth reading the other articles on these helpful additions to your email. For now, here's how to add an unsubscribe link to any content area in your template:
1. Hover over a content field and click "edit" If you're editing HTML code click "View HTML Code" and follow the instructions below.
2. Click "Insert Dynamic Tag"
3. Use the drop down selector and choose "Unsubscribe"
4. Click "Insert Tag"
5. Click "Done" and then click "Save Template"
Your template has been updated with the WordFly unsubscribe link. Anytime one of your subscribers clicks on this unsubscribe link they'll be removed from your lists in WordFly.