Allow your subscribers to choose which communication preferences suit them best. Create your communication preferences in Tessitura and set up the preferences integration to send preference updates back to Tessitura from your WordFly subscribe and preferences pages.
Get started with the preferences integration
Preferences are collected in WordFly from the subscribe page and preferences page. Any subscribers with a Tessitura customer number on record can have preference updates go back to Tessitura. Preferences can sync to Tessitura contact purposes, interests, attributes, and contact permissions.
Go to Account > Tessitura. In the Configure Tessitura Preferences for WordFly section, download the installation guide and scripts. If you don’t have access to this section of WordFly, please email us for the guide. Once you have installed the preferences installation scripts, email us to have the preferences integration feature enabled for your account.
Steps to complete
- Identify which Tessitura preference type you plan to use for preferences: Purposes, interests, attributes, or contact permissions. Use one type or a combination of all those types.
- Run the installation script in the Tessitura database to create the new database tables and stored procedures
- Configure the Preferences stored procedure to update preferences on customer records, LP_WF_PREFERENCE_UPDATE_CUSTOMER
- Test the updates with our testing script
- Update output sets to include preference output set elements
Installation and configuration are reviewed in the preferences installation materials.
How the preferences integration works
Preference updates will be collected in WordFly and sent back to Tessitura to update new local tables in the impresario database. The preference type (contact purpose, interest, attribute, or contact permission) and opt-in value will be sent back to Tessitura when preferences are updates: 1 for opt-in, and 0 for opt-out. A new stored procedure will be configured to update preferences on the constituent record in any way your organization wants to have it reflected. Use preferences in your Tessitura list criteria to target the right subscribers for every email campaign.
Preference can be contact purposes, interests, attributes, or contact permissions. These values are created in Tessitura in system tables.
- Attributes are set up in system table T_KEYWORD. The Attribute should be set up as: Data Type String, Edit Mask Alphanumeric, Detail Tbl TX_CUST_KEYWORD, Category Constituent.
- Interests are set up as keywords under system table TR_TKW.
- Contact Purposes are set up under system table TR_CONTACT_POINT_PURPOSE. Make sure your Contact Purpose category is set up appropriately in the TX_CONTACT_POINT_CATEGORY_PURPOSE table in order for your purpose to display as an email purpose.
- Contact Permissions are set up under system table TR_CONTACT_PERM_TYPE
New Database Tables
Table that stores an audit history of all Preference updates.
Table that stores the available reference preference_types. The preference types and IDs are: Purposes (ID 1) , Interests (ID 2), Attributes (ID 3), and Contact Permissions (ID 4).
New stored procedures
Stored procedure called by WordFly with each Preference update. This procedure handles standard processing of recording all preference updates in the LT_WF_PREFERENCE_HISTORY table and then calls the LP_WF_PREFERENCE_UPDATE_CUSTOMER procedure for custom processing.
The RETURN statement on line 28 must be removed for the procedure to run. The procedure has default sample code to update Purposes, Interests, Attributes, and Contact Permissions, and works for all organizations as is. The procedure can be customized for additional data processing.
The following shows sample preferences data that would populate in the LT_WF_PREFERENCE_HISTORY in the impressario database. This data would then update on patron records through the LP_WF_PREFERENCE_UPDATE_CUSTOMER stored procedure.
Updates on the constituent record in Tessitura
Preferences will show up on the constituent record in Tessitura in the following places depending on the preference type:
Contact Purposes will display under the Contact Details tab > Contact Point Purposes radial.
Interests will display under the Attributes tab > Interests radial.
Attributes will display under the Attributes tab > Attributes radial.
Contact Permissions will display under the Contact Details tab > Contact Permissions radial.
Update your Output sets to include preferences for all subscribers
WordFly will stay updated with preference updates on the Tessitura constituent record through data provided by your Tessitura output sets.
Each time you import a List Manager list or Extraction you will use an output set to provide data for your subscribers and this data should always include the subscriber's preferences. A 1 should be returned if the subscriber is opted in to the preference and a 0 should be returned if the subscriber is opted out of the preference.
Refer to the installation materials for updating your output sets to include preference information.
Once you have your output sets updated with preferences, make sure to only use these output sets for your WordFly list imports.
Setting up preferences in WordFly
There are a couple account setup steps in WordFly to complete before using the preferences integration.
Step 1: Set up your Tessitura preferences IDs in WordFly
Go to Subscribers > Preferences. Click Create a Preference to start adding your preferences. If the button is greyed out, make sure you have the Manage Preferences user permission enabled.
- Type in the name of your preference. Click Save.
- Add as many preferences as you need for your organization.
- Do not use special characters in the preference name.
- Select the type of preference it is in Tessitura (Purpose, Interest or Attribute).
- Add the appropriate preference ID from Tessitura system tables in the ID field.
- Preferences in WordFly become subscriber data fields.
- Click Delete to remove a preference. However, be aware that deleting a preference will delete any stored subscriber data for that preference.
- Subscribers going to the preferences page will see boxes checked for any preferences they are signed up to receive in the past.
Step 2: Create and publish your preferences page in WordFly.
Go to Pages > Preferences
- The preferences you set up in step one can be added to your preferences block.
- You can modify the text, upload a header image, and make updates to match your branding.
- You must select Publish for the page to be live.
Test your preference updates in Tessitura (wp_preferences_test.sql)
WordFly will provide a testing script (wp_preferences_test.sql) to test your preference updates in Tessitura directly. The script mimics the data WordFly will send back to your database when preference information is sent back to Tessitura. This testing step can be completed after running our install script and configuring your LP_WF_PREFERENCE_UPDATE_CUSTOMER stored procedure.
To use the test script
1. Open Microsoft SQL Server Management Studio
2. Select the ‘impressario’ database
3. Open the wp_preferences_test.sql script in the application
4. Configure Step 1 values
This step covers all the data WordFly will be sending back to your Tessitura database when a preference is updated. There will be three parts to Step 1 to configure:
- STEP 1A: CUSTOMER DETAILS
This is where you will use a valid customer for your test. You could use your own personal Tessitura record or another test customer. Update the customer number and email address to reflect this subscriber. Also be sure to update the TR_Org ID to your organization’s unique Tessitura Organization ID (feel free to ask Tessitura or WordFly support what your ID is since we are using it for your integration).
Tip: Use ‘Valid Values’ to find correct/available values in your database for each.
Highlight the value and click ‘Execute!’ to query available data in your database.
- STEP 1B: PREFERENCE UPDATE
This section specifies the opt in or opt out response WordFly will send back for the preference. For the ‘preference_ind’ use a value of 1 to test opt-in updates for a preference and a value of 0 to test opt-out updates. You can leave ‘preference_dt’ as is unless you want to test sending back a date for the preference update.
- STEP 1C: PREFERENCE TYPE
This section allows you to test each type of preference you will be using. Only uncomment one preference at a time for testing. Update the preference_id value to a valid interest value from your database.
Example of an Interest test
Uncomment the Interest test, then update the preference_id with the appropriate interest id you would like to test.
5. Click Execute! to run the script and verify the results.
The first set of results will show you what WordFly is sending to your database. The second set of results will show you the update in your database. You can even have your Tessitura client open to the specific customer record you are testing where you can verify there as well that the preference updated successful.
6. Test all your preferences for both opt-in (@preference_ind = 1) and opt-out (@preference_ind = 0) to ensure everything is updating as you expect it to.
Test preference updates from WordFly
After finishing all your preference setup tasks, it’s time to test preference updates from WordFly to Tessitura. Create a campaign in WordFly. In your email footer, add a link to your new Preferences page. Send the campaign to some internal testers and ask them to click the preferences link to update preferences. Verify preference updates in Tessitura within 1-2 hours.
Verify your preferences updates in Tessitura
After your subscribers click “update” on the preferences page, WordFly sends all the information back to Tessitura and updates the subscriber record. The subscriber’s customer number must be logged in WordFly to send preference updates back to Tessitura.
How long does it take for updates to appear in Tessitura?
There is a new stored procedure LP_WF_PREFERENCE_UPDATE_CUSTOMER handling the preference updates and it will be running all the time. Expect to see preference updates on customer records in 1-2 hours from the time the preference was updated in WordFly.
- WordFly response processing is controlled by a software robot that processes responses until all event processing is finished. It then takes a short break (90 minutes) before running again. Once responses are available and the robot is processing events, it will continue to process the responses until they are done.
- For high-volume organizations who send on a daily/consistent basis, the robot may never stop processing because events are continuously coming in.
- Small test campaigns may in theory take longer to process if the robot is “on a break” and not running at the time when the response was received, generating a delay of up to 90 minutes.
What data is required in order for preferences to update in Tessitura?
The new stored procedure LP_WF_PREFERENCE_UPDATE_CUSTOMER requires email address and customer number for sending preference data back to Tessitura successfully.
What if a subscriber re-subscribes to our mailing list?
If a user wants to start receiving emails again they would simply modify their preferences again on your website (in a My Account section). Once the user re-subscribes (or updates their mailing preferences) to your email program, the next time you import your list into WordFly, the preferences will be updated for that email record based on the data provided by your output sets. If there is an unsubscribe in WordFly for the subscriber that unsubscribe will need to be overridden on the List Summary page after the list with their updated preferences has been imported.
Are these preferences linked to a specific email address? What if we have several different emails for 1 customer or under a household?
The preferences are linked to an email address + customer number. Tessitura allows preferences for multiple addresses on a record. The user would be modifying preferences for the email address and customer number the email was sent to.
Can I use @preferenceHistoryId in the preferences stored procedure?
The @preferenceHistoryId parameter is not used by the default implementation of LP_WF_PREFERENCE_UPDATE_CUSTOMER. It is passed to the stored procedure to provide a link back to the LT_WF_PREFERENCE_HISTORY for cases where additional custom processing is added to LP_WF_PREFERENCE_UPDATE_CUSTOMER. We attempted to implement LP_WF_PREFERENCE_UPDATE_CUSTOMER so that it works as is for everyone, but it is designed to allow an entry point for customization.