Send automated performance reminder emails to your constituents who bought tickets to an upcoming performance. In Tessitura, you’ll define who will receive the email by creating a dynamic List Manager List with appropriate criteria. You’ll also set up an output set to return the data you want to include in the email.
Create performance reminder list criteria in Tessitura
For performance reminders, you’ll need criteria matching patrons with tickets to upcoming performances and additional criteria to further refine which patrons are matched. For example:
- Is the patron coming to the show?
- Have they opted-in to receive performance reminders?
- Do they have an email address?
- Have they already received a reminder for the same performance?
The List Manager tool in Tessitura allows you to define criteria for DateTime data (such as Ticket Performance Date) using a date that is relative to the date the List is run. For example, you can define criteria matching constituents with a ticket three days from today. Prior to sending, a new list of recipients and data is pulled from Tessitura each time an automated email is sent according to your schedule.
EXAMPLE LIST CRITERIA
Performance Reminder is intended to find all patrons with tickets three days from now. It defines the following criteria:
Performance Reminder Suppression is used by Performance Reminder to exclude patrons who have been promoted to the Performance Reminder Appeal and promoted in the last three days. It defines the following criteria:
Create performance reminder output set in Tessitura
You’ll also need to define an output set that contains any data needed to personalize the email in WordFly, such as performance date, performance name, production description, and patron name.
A common issue with the default ticket history output set elements is multiple rows which means that these cannot be used for your email lists. Custom views are often used as a workaround. Tessitura’s Output Set Recipe Book is helpful for this step. (Requires login)
Set up automated campaign in WordFly
After you have set up your list and output set criteria in Tessitura, you can set up your automated campaign in WordFly. Learn more