To make sure that event responses like opens, clicks, and unsubscribes are tracking back to Tessitura, follow these steps to test the connection.
Setting up and testing a Tessitura email campaign
Step 1 :: Create a test campaign.
1. Go to Email > Create a Campaign.
2. On the Settings tab, enter some data for your test campaign. Click Save.
Testing campaign tips:
- The name of your email campaign should make it clear it is a testing campaign.
- The subject line of your email campaign should also include something about testing.
3. Select the Email Template tab, assign an email template to your campaign.
4. Select the Subscribers tab and continue to Step 2.
Step 2 :: Import a Tessitura subscriber list.
Under the Subscriber tab, go through the steps of importing your list from Tessitura. Make sure your Tessitura list is only pulling in internal contacts and not real subscribers.
Check out the support articles below for your Tessitura import options:
Step 3 :: Send the test campaign and have the recipients open the email, click, etc.
Click on the Send tab and send the campaign!
You should also have one or two individuals test the Unsubscribe link to confirm unsubscribes go back to Tessitura.
Note: Make sure you resubscribe the individual later in Tessitura as well as resubscribing them in WordFly.
Step 4 :: You should see campaign results immediately in WordFly.
1. Go to Reporting > Sent Email Campaigns.
2. Select the name of the sent email campaign.
3. Review your email campaign results!
You will see high-level results Overview tab. Select different tabs on this page to see results for Opens, Clicks, Unsubscribes, Hard Bounces, Soft Bounces, etc.
Step 5 :: You should see email responses in Tessitura as well.
Here's what to check:
- You should see the highest level event responses in T_PROMOTIONS
- You should also see responses on constituent records under the Connections tab > Promotions radial
- You should see the unsubscribe response handled in the way you have configured in your LP_UPDATE_EMAIL_PROMOTION stored procedure
If you're not seeing email responses on the customer record, please have your team check that the LP_UPDATE_EMAIL_PROMOTION stored procedure is setup and ready for prime time. It should be configured to remove unsubscribes/abuse complaints and hard bounces.
Learn more about email responses in the Tessitura integration in this post.