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Preferences allow your subscribers to select the content they would like to receive on a regular basis. As a result, you will be targeting your lists to the right subscribers from the very start. You’ll benefit with higher engagement rates and better inbox delivery since ISPs use subscriber engagement as a key benchmark for filtering your messages.
In WordFly you can set up any number of preferences for your subscribers to tell you what news they want to hear from you. You can enable these preferences to show up on the WordFly Subscribe page and Preferences page.
Preferences in WordFly live as Data Fields. Even though you create them under Subscribers > Preferences, the actual preference itself is a data field that you can use to display conditional content in emails or segment your lists in a campaign.
When a subscriber checks a preference on your subscribe or preferences page, they are opted in to that preference. Unchecking a preference will mean they opted out. In WordFly you can see any of the subscriber’s preferences by searching for their subscriber profile.
*Are you a Tessitura-integrated WordFly account?
Learn how to set up preferences for use with Tessitura.
1. Go to Subscribers > Preferences
2. Click Create a Preference to start adding your preferences
If the button is greyed out, make sure you have the Manage Preferences user permission enabled. Simply type in the name of your preference. There is no limit. Add as many as you need for your organization.