About the Monthly Subscriber plan

Article author
Miguel Panayotty
  • Updated

The Monthly Subscriber pricing plan places organizations into a pricing tier based on their active subscriber count and allows unlimited emails to be sent for a low monthly cost. This plan is great for organizations sending multiple times to subscribers over the course of a month.


Monthly Subscriber pricing plan

There are several reasons why the Monthly Subscriber pricing plan is based on the active subscriber count at the end of the month:

  • This plan provides budgetary predictability for organizations.
  • It encourages senders to email subscribers regularly and use only opted-in lists per our Acceptable Use Policy (not sending to purchased, rented, scraped, or shared lists, etc...).
  • It discourages a one-time email campaign to new subscribers. This is seldom the most effective email marketing approach and can actually cause some harm to your inbox deliverability by creating spam complaints or difficult to resolve ISP blocks.

If your list size or frequency varies considerably from month to month, you might want to look at switching to the Pay as you Go plan in which you'll pay only for what you send each month.


Managing the Monthly Subscriber plan

The Monthly Subscriber plan is based on active subscribers. You can manage your active subscribers by watching how your numbers grow or decline over time, and using tools like segmentation and suppression lists to maintain a specific active subscriber goal.


Use Subscriber > Insights to regularly review how your active subscribers are growing or declining. The first sections of Insights shows your active subscriber count and list growth over time. You can download your Insights data to review activation and deactivation numbers more closely.

Use email campaign segmentation to send to specific subscribers in your list. You can segment by any data or activity in WordFly. For example, you can use segmentation to send to engaged subscribers rather than disengaged subscribers. Sending to engaged subscribers is also best for your inbox deliverability.


Use an email campaign suppression list to ensure specific subscribers are not included in email sends. Note that WordFly will actively suppress unsubscribes, abuse complaints, and hard bounces from your list imports, so there's no need to use a suppression list for these events. 




What’s considered an Active Subscriber?

An active subscriber is any subscriber that you are currently sending email to through WordFly. An active subscriber could be engaged or disengaged. On the Monthly Subscriber Plan you are placed in a pricing tier based on the amount of active email addresses. Learn more


What’s considered an Inactive Subscriber?

An inactive subscriber is any subscriber you haven’t sent email to in over 90 days. An inactive subscriber could be engaged or disengaged.

Subscribers who have unsubscribed, hard bounced, clicked the "this is spam" button, *and* have not been emailed in the past two months are also considered inactive. 


What am I charged for each month?

You’re invoiced for your active subscribers at the end of each month. Subscribers who unsubscribe, click the spam button, or hard bounce will remain on the active subscriber count for two months.


How do I remove subscribers from the active subscriber count?

WordFly will remove subscribers from your active subscriber count automatically for the following reasons:

  • Any subscriber that unsubscribes, clicks the spam button, or hard bounces will be removed two months after this response is recorded *and* you do not send a campaign to that address.
  • Any subscriber you do not send to in over 90 days will be removed.

At the end of the month these address will be deactivated from your list and subtracted from your total active subscribers. 


My list total seems higher than I expected. What should I do?

Typically when your active subscriber count is higher than expected it means somewhere in the past month a user imported and sent to more addresses. Check in with your colleagues: Did someone import a one-time list and send to it? Did someone pull in a list from long ago and send to it? Remember, if you don’t send to those subscribers again over 90 days, the addresses will fall off your list and be removed from your total count.