Create and use labels

Labels are used in place of folders to categorize your campaigns, emails, and subscriber lists. Items can have as many labels as you’d like. Labels can be applied or removed at any time.

Create new labels

1. Go to Account 
   
2. Click Labels
   
    
3. Type in a short name in the upper-right input box
   
   
    
4. Click Create
   Your new label will be added. Your label is now available for you to apply to any campaign, email, or subscriber list.

Apply labels

You can apply labels to any campaign, email, or list. Let’s review how you would apply (and remove) a label.

1. Go to Emails > Emails
   
    
2. Select your email by selecting the checkbox to the right of the name
    
3. Click on the gear icon to see your labels
   
    
4. Under Apply label select the labels you want to apply
   You’ll also see Remove label. If you haven’t applied a label yet to your item you won’t see anything show up under this name. Once you have applied a label you will see that label show up here for removal.
    
5. The page will refresh and the label will be applied to your email

Delete labels

1. Go to Account 
   
2. Click Labels
    
3. Select the checkbox to the right of the label(s)
    
4. Go to the Actions dropdown and select Delete
   Your label will no longer appear in the list and the label will be removed from all associated items.

Ideas for labels

Scenario: Help! I need to prepare an email analytics presentation for my Q1 marketing emails. How can I use labels to speed up my reporting process throughout the year? 

1. Setup
   1. Create labels for each department, e.g., Marketing
   2. Apply department labels to all campaigns
2. Review
   1. Filter campaigns by using the Marketing label to ensure you haven’t applied the label to a different department’s campaigns by accident.
3. Report
   1. Navigate to Reporting > Export data
   2. Select the Metrics by Campaign email export
   3. Filter by Date: Past Year
   4. Filter by Label: Marketing
   5. Select all campaigns in Q1
   6. Export data and download the csv to review the data

Note: For a high-level snapshot of campaign performance, check out the Compare Campaigns page. Use labels and date filters to quickly review results by department.