Set up and use labels

Labels are used in place of folders to categorize your campaigns, emails, and subscriber lists. Items can have as many labels as you’d like.

Create new labels

1. Go to Account 
   
2. Click Labels
   
    
3. Type in a short name in the upper-right input box
   
   
    
4. Click Create
   Your new label will be added. Your label is now available for you to apply to any campaign, email, or subscriber list.

Apply labels

You can apply labels to any campaign, email, or subscriber list. Let’s review how you would apply (and remove) a label from an email design:

1. Go to Emails > Emails
   
    
2. Select your email by selecting the checkbox to the right of the name
    
3. Click on the gear icon to see your labels
   
    
4. Under Apply label select the labels you want to apply
   You’ll also see Remove label. If you haven’t applied a label yet to your item you won’t see anything show up under this name. Once you have applied a label you will see that label show up here for removal.
    
5. The page will refresh and the label will be applied to your email
   

Delete labels

1. Go to Account 
   
2. Click Labels
   
    
3. Select the checkbox to the right of the label(s)
    
4. Go to the Actions dropdown and select Delete
   Your label will no longer appear in the list and the label will be removed from all associated items.

Ideas for labels

Scenario: I am in the marketing department and need to prepare an email analytics presentation for marketing emails in Q1. How can I use labels to expedite reporting throughout the year?

1. Setup
   1. Create labels for each department
   2. Apply department labels to all campaigns
2. Review
   1. Filter campaigns by using the Marketing label to ensure you haven’t applied the label to a different department’s campaigns by accident.
3. Report
   1. Navigate to Reporting > Export data to pull in-depth reporting data
   2. Select a Metrics by Campaign email report
   3. Apply the Marketing Label
   4. Apply a Date filter: Past Year
   5. Select all campaigns in Q1
   6. Export report and download the csv to review the data

Note: For a high-level snapshot of campaign performance, check out the Compare Campaigns page. Use labels and date filters to quickly review results by department.