Your From/Reply-To name and address is the first information your email subscribers will see in their inbox. Sending from a consistent From/Reply-To name and address is important for brand recognition and inbox deliverability.
The From name is the name your subscriber will see in their inbox when they receive your email. Typically the organization name is used. The Reply-To address is the email address your subscriber will see in their inbox when they receive your email.
It’s best to use a real address that can receive emails. Avoid using a no-reply email address. A valid From/Reply-to address helps your inbox placement because it shows the ISP that subscribers can engage with your brand by replying.
Add a From name
Add new From names for your account under Account > Email Settings.
- Go to Account
- Click Email Settings
- Click + Add another
- Type in the From name and click Add
- Click Save
Add a Reply-To address
Add new Reply-to addresses for your account under Account > Email Settings. To add a new sending domain, please contact us.
- Go to Account
- Click Email Settings
- Click + Add another
- Type the Reply-to address and select the sending domain from the dropdown
- Click Save
Set a default From name and Reply-To address
Go to Account > Email Settings to select a default name and address for your email campaigns. Your selections will then be pre-selected by default on the Settings tab, but others can be selected as needed.
- Go to Account
- Select Email Settings
- Select the radio button to the left of the From Name and Reply-To address you would like to set as the default
- Click Save
Add an Organization Name and Postal Address
Every email must contain an Organization Name and Postal Address to comply with anti-spam regulations around the world. On the Testing > Email Checklist, we will flag this content as missing if it is not present in the email design or if it doesn’t exactly match what you have set in Account > Email Settings.
- Go to Account
- Select Email Settings
- Under Organization Name and Address, write in your information exactly as you will have it displayed in your email designs
- Click Save
Add Footer Paragraph content
It’s also helpful to inform subscribers about why they are receiving the email. You can add this text in the Footer Paragraph field. The info entered in these fields will be added to your email when you create a new design from a WordFly starter email.
- Go to Account
- Click Email Settings
- Under Footer Paragraph, write in your information exactly as you will have it displayed in your email designs
Sample text:
You are receiving this email because you opted to receive updates and alerts from McTommerson Center. If you wish to no longer receive these emails, please click the unsubscribe link in this email. - Click Save
FAQ
Adding a new sending domain for From/Reply-to addresses
When we create your account, it will be set up with at least one sending domain. This is the domain portion of your Reply-To email address used for sending emails. For example, wordfly.com is the domain for support@wordfly.com.
You can add as many From/Reply-To addresses as needed in WordFly. However, if you need to send with a new or additional domain, there are a few steps that need to be taken before this domain can be added to your Email Settings.
To add a new sending domain, please contact us.
Managing auto replies to the From/Reply-To address
Auto-replies from your sent email will go to the From/Reply-To address you have selected in WordFly. There’s no way to turn those replies off since those are being generated by the subscriber’s inbox and returning to you. (WordFly isn’t sending them to you.)
We suggest setting up a mailbox rule in the inbox where the emails are going so that the auto-replies are easier to handle. Alternatively, if those emails are going to someone, you could use a different From/Reply-To address that goes to an inbox that doesn’t bombard someone specific.
Anyway you decide, your From/Reply-to address should be a working address that a subscriber can reply back to if they want to reach someone at the organization after receiving one of your emails.
My From/Reply-To address doesn’t match what I set up
You may notice when you’re testing that the From/Reply-To name or address doesn’t match what you set for your email campaign settings. This happens when your inbox has saved the address with this specific information. It could also happen when an email server has been configured to display a From/Reply-To address specifically this way. First, check your address book. How is the address set up? If it is incorrect in your address book, you can change it there. If it looks fine, reach out to your IT team to check how the address is configured.