How to setup re-usable email settings for your email campaigns

Learn how to create from names and reply-to email addresses, add your organization name and postal address, and a best practices paragraph for your email campaigns.


Topics covered in this article:

Learn how to create From names and Reply-to addresses for emails

Learn how to add Best Practices Content

 

 

Learn how to create From names and Reply-to addresses for emails

 

What is a From/Reply-to name and address

Your From/Reply-to name and address is the first information your email subscriber's will see in their inbox. Sending from a consistent From/Reply-to name and address is important for brand recognition and inbox deliverability.

 

The "From" name is the name your subscriber will see in their inbox when they receive your email. Typically the organization name is used.

 

The "Reply-to" address is the email address your subscriber will see in their inbox when they receive your email. It's best to use a real address that can receive emails. Avoid using a 'no-reply' email address. In fact, studies show that valid From/Reply-to addresses help increase your inbox placement because it sends a message to the ISP that the subscriber can engage with your brand by replying.

 

Example, the From Name is "The WordFly Team" and Reply-to address is "support@wordfly.com",

 

Do you have more questions about From Names and Reply-to addresses? See this article for more.

 

 

 

How to add a "From" name

 

Easily add new From names for your account under Account > Email Settings following these instructions.

 

1. Go to Account.

 

2. Select Email Settings.

 

3. Click on "Add another".

 

4. Type in the "From" name and click Add.

 

 5. Click Save my changes.

 

 

How to add a "Reply-to" address

 

Easily add new Reply-to addresses for your account under Account > Email Settings following these instructions.

 

1. Go to Account.

 

2. Select Email Settings.

 

3. Click on "Add another".

 

4. Type in the "Reply-to" address and select the sending domain from the dropdown.

 

5. Click Save my changes.

 

 

Set a default From name and Reply-to address for new email Campaigns

 

You can easily set a default From Name and Reply-to address under Account > Email Settings. The defaults will appear at the top of the From Name and Reply-to address selections when setting up your email campaigns Settings. The non-default From names and Reply-to addresses can be selected during email campaign setup as well.

To set a default, in Account > Email Settings, click on the radial to the left of the one you want to make a default and then Save your changes. The next time you go to send a new email Campaign your selections will be the default on the email campaign's Settings tab.

 

1. Go to Account.

 

2. Select Email Settings.

 

3. Select the radial to the left of the From Name and Reply-to address you would like to set as the default.

 

4. Click Save my changes.

 

 

 

Learn how to add Best Practices Content for emails

 

Best practice content refers to content that should always be present in your email. Under US email laws, every email must contain an Organization Name and Postal Address. Other countries have the same laws around the sender name and address content. It's also helpful to inform subscribers by they are receiving the email and this is typically called the Best Practices Paragraph.

 

Add an Organization Name and Postal Address

 

1. Go to Account.

 

2. Select Email Settings.

3. Under Organization Name and Address, write in your information exactly as you will have it displayed in your email designs.

 

4. Click Save my changes.

 

WordFly will also check for Organization Name and Postal Address in your emails assigned to email campaigns. This content is checked in the Testing tab of the email campaign under the Full Review section. WordFly will flag this content as missing if it is not present in the email design or if it doesn't match what you have set in Account > Email Settings. Learn more about this content check

 

 

Add a Best Practices Paragraph

 

1. Go to Account.

 

2. Select Email Settings.

3. Under Best Practices Paragraph, write in your information exactly as you will have it displayed in your email designs.

Sample text:

You are receiving this email because you opted to receive updates and alerts from McTommerson Center. If you wish to no longer receive these emails, please click the unsubscribe link in this email.

 

4. Click Save my changes.

 

 

 

 

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