In WordFly, you can review heat maps in any email campaign reporting. Heat maps visually highlight the clicked links in your email by placing a color over the areas in your email depending on the number of clicks.
Heat maps provide valuable detail about the clicks in your email, showing you exactly which parts of the email are receiving the most attention and interaction by your subscribers.
Heat map colors
A different color is generated for each unique number of clicks on the email. If a link does not have any clicks, no color will display. We start with four basic colors.
|Link(s) that received the most clicks
|Link(s) with the second most clicks
|Link(s) with the third most clicks
|Link(s) with the fourth most clicks
Heat map calculations
Heat maps look at where your subscribers are clicking in the email. All percentages and totals are based on clicks. These calculations are similar to the overall campaign reporting except that only clicks are being reviewed.
- Total clicks on link / Total clicks in email = Total click percentage of link
- Total unique clicks on link / Total unique clicks in email = Total unique click percentage of link
What to expect
- When the heat map icon is not present, the campaign’s assigned email is no longer available, i.e., deleted
- The heat map uses the campaign’s assigned email. Changes made to the original email after the email campaign is sent will display in the heat map.
- The View in Browser link is recorded as a click. Unsubscribe and Forward links are NOT recorded as clicks.
- If multiple links have the exact same number of clicks, the same color will be shared
- If the same URL appears multiple times in the email, the reporting will be calculated as one total throughout the heat map. Slashes at the end of links are not observed.
- To differentiate the same link in different locations for future campaigns, add a unique query to the end of the URL by typing it in or using the Query String tool
Review the heat map for your campaign
1. Go to Reporting > Sent Campaigns
2. Click on the Campaign name that you would like to review
3. Click on the heat map icon
4. Review your heat map data
See total click percentages on each color highlight.
Use the toggles to review heat map data in various ways.
|Use the SHOW | HIDE toggle to display or hide the heat map color highlights.
|Use the % | DETAIL toggle to see more details. On the DETAIL display, hovering over a color highlight displays total or unique clicks and includes the actual link. Click on the link to view it in your browser.
|Use the TOTAL | UNIQUE toggle to view your click data differently. TOTAL shows all the clicks on a link, including multiple clicks by the same subscriber. UNIQUE shows only how many subscribers clicked on a link and does not count multiple clicks by the same subscriber.
Use the GLOBAL | MOBILE toggle to see the heat map from the mobile version of the email. Toggle to MOBILE and see your heat map results for the mobile version of your email. This is helpful to show clicks on areas of the email that are only displaying on the mobile version of the email.
*Note: The mobile version does not split out actual mobile clicks (such as if the user clicked from a mobile device).
Export heat map data
You can export your heat map data right from the review screen. Export your data as a CSV, PNG, or PDF file.
To export your heat map data
1. Open your email campaign heat map
2. Select the drawer arrow at the top of the heat map
3. Select the option to download as a CSV, PNG, or PDF
The file will download immediately to the folder specified on your machine for internet file downloads.
Create unique links with query strings
If the same URL appears multiple times in the email, the reporting will be calculated as one total throughout the heat map. To differentiate the same link in different locations for future campaigns, add a unique query to the end of the URL using the Query String window. This makes your URL unique, so it can show up in the heat map with unique reporting numbers.
1. In your email, enter your URL in the href field
2. Click “Query String” above the field to open the window
3. Type a unique word into the Name field that will help differentiate your link, e.g., image or button
4. Leave the Value field blank
5. Click Add
6. Click I’m Done