Review email clicks with heat maps

Article author
Miguel Panayotty
  • Updated

In WordFly, you can review heat maps in any email campaign reporting. Heat maps visually highlight the clicked links in your email by placing a color over the areas in your email depending on the number of clicks.



Heat maps provide valuable detail in your email, showing you exactly which parts of the email are receiving the most attention and interaction by your subscribers.


Heat Map Colors

A different color is generated for each unique number of clicks on the email. No color displays over links with no clicks. We start with four basic colors.


Red Link(s) that received the most clicks
Yellow Link(s) with the second most clicks
Light Blue Link(s) with the third most clicks
Dark Blue Link(s) with the fourth most clicks




Heat Map Calculations

Heat maps look at where your subscribers are clicking in the email. All percentages and totals are based on clicks. These calculations are similar to the overall campaign reporting except that only clicks are being reviewed.

  • Total clicks on link / Total clicks in email = Total click percentage of link
  • Total unique clicks on link / Total unique clicks in email = Total unique click percentage of link


What to expect:

  • Heat maps show clicks in emails.
  • When there is no heat map icon present it means the campaign’s assigned email is no longer available, i.e., deleted. 
  • The heat map uses the campaign’s assigned email. Changes made to the original email after the email campaign is sent will display in the heat map.
  • Unique links that appear multiple times in the email will be calculated to one total everywhere. Use a query at the end of the link to differentiate the same link in different locations.
  • Best practice links, such as the unsubscribe and forward to a friend, are not recorded as clicks. The view in browser link is recorded as a click.
  • If multiple links have the exact same number of clicks, the same color will be shared.




Review the heat map for your campaign


1. Go to Reporting > Sent Campaigns


2. Click on the Campaign name that you would like to review


3. Click on the heat map icon


4. Review your heat map data

See total click percentages on each color highlight.


Use the toggles to review heat map data in various ways.



Use the SHOW | HIDE toggle to display or hide the heat map color highlights.

Use the % | DETAIL toggle to see more details. On the DETAIL display, hovering over a color highlight displays total or unique clicks and includes the actual link. Click on the link to view it in your browser.
Use the TOTAL | UNIQUE toggle to view your click data differently. TOTAL shows all the clicks on a link, including multiple clicks by the same subscriber. UNIQUE shows only how many subscribers clicked on a link and does not count multiple clicks by the same subscriber.  

Use the GLOBAL | MOBILE toggle to see the heat map from the mobile version of the email. Toggle to MOBILE and see your heat map results for the mobile version of your email. This is helpful to show clicks on areas of the email that are only displaying on the mobile version of the email.

*Note: The mobile version does not split out actual mobile clicks (such as if the user clicked from a mobile device).




Export heat map data

You can export your heat map data right from the review screen. Export your data as a CSV, PNG, or PDF file.


To export your heat map data

1. Open your email campaign heat map

2. Select the drawer arrow at the top of the heat map

3. Select the option to download as a CSV, PNG, or PDF



The file will download immediately to the folder specified on your machine for internet file downloads.