Heat maps: reviewing email clicks

In WordFly, under Campaign Reporting, you can review heat maps that visually display what parts of your email were clicked on by placing a highlight color over the areas in your email depending on the number of clicks.


Topics covered in this article:

Heat Map color definitions

Heat Map calculations

How to review Heat Maps for your email campaign

Export Heat Map data

 

 

 

Heat Map color definitions

 

Heat maps provide valuable detail in your email, showing you exactly which parts of the email are receiving the most attention and interaction by your subscribers.

 

A different color is generated for each unique number of clicks on the email template. No color displays over links with no clicks.

 

We start with four basic colors: red, yellow, light blue, dark blue.

 

Red Link(s) that received the most clicks
Yellow Link(s) with the second most clicks
Light Blue Link(s) with the third most clicks
Dark Blue Link(s) with the fourth most clicks

 

*If multiple links have the exact same number of clicks, they will all share the same color.

 

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Heat Map calculations

 

Heat Maps look at where your subscribers are clicking in the email. All percentages and totals are based on clicks. These calculations are similar to the overall campaign reporting except that only clicks are being reviewed.

 

Here are the formulas for each link calculation:

Total clicks on link / Total clicks in email = Total click percentage of link

Total unique clicks on link / Total unique clicks in email = Total unique click percentage of link

 

*Review how campaign reporting rates are calculated in this support post.

 

 

 

Reviewing the Heat Map for your email campaign

 

Follow these instructions to review the Heat Map for your email campaign:

 

1. Go to Reporting > Sent Campaigns.

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2. Click on the Campaign name that you would like to review.



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3. Click on the heat map icon.



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Note: When there is no heat map icon present this means the email email template used in the campaign is no longer available, i.e., deleted. 

 

 

4. Review your heat map data.

See total click percentages on each color highlight.

WF_reporting_campaign_heatmap_totalclicks.PNG

 

Use the toggles to review heat map data in various ways.

 

TOGGLE DATA AVAILABLE

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Use the SHOW | HIDE toggle to display or hide the heat map color highlights.

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Use the % | DETAIL toggle to see more details. On the DETAIL display, hovering over a color highlight displays total or unique clicks and includes the actual link. Click on the link to view it in your browser.
WF_reporting_campaign_heatmap_totaluniquetoggle.PNG Use the TOTAL | UNIQUE toggle to view your click data differently. TOTAL shows all the clicks on a link, including multiple clicks by the same subscriber. UNIQUE shows only how many subscribers clicked on a link and does not count multiple clicks by the same subscriber.  

Use the GLOBAL | MOBILE toggle to see the heat map from the mobile version of the email. Toggle to MOBILE and see your heat map results for the mobile version of your email. This is helpful to show clicks on areas of the template that are only displaying on the mobile version of the email.

*Note: The mobile version does not split out actual mobile clicks (such as if the user clicked from a mobile device).

 

 

 

 

 

Export Heat Map data

 

You can export your Heat Map data right from the review screen. Export your data as a CSV, PNG or PDF file.

 

Export your data as a CSV:

1. Open your Campaign Heat Map.

2. Select the drawer arrow at the top of the Heat Map.

3. Select the option to download as a CSV.

 

 

The CSV will download immediately to the folder specified on your machine for internet file downloads.

 

Export your data as a PNG:

1. Open your Campaign Heat Map.

2. Select the drawer arrow at the top of the Heat Map.

3. Select the option to download as a PNG.

The PNG will download immediately to the folder specified on your machine for internet file downloads.

 

 

Export your data as a PDF:

1. Open your Campaign Heat Map.

2. Select the drawer arrow at the top of the Heat Map.

3. Select the option to download as a PDF.

 

The PDF will download immediately to the folder specified on your machine for internet file downloads.

 

 

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