How do I compare campaign reporting data?

In WordFly you can compare your sent campaigns under Reporting. This tool allows you to see how your campaigns are measuring up against your performance goals. You can compare your opens, clicks, opt-outs, and even engagement rate against similar campaigns and segment by department using labels.

When you’re done learning about comparing campaigns, take a moment to learn about our benchmark reporting feature.


Topics covered in this article:

How to compare campaigns in Reporting

Review your campaign engagement rate

Questions to ask as you review campaign comparison data



How to compare campaigns in Reporting


To compare campaign metrics in WordFly, follow these steps:


1. Go to Reporting > Compare Campaigns


2. Select Campaign Type, Labels, and your Date Range.



3. Under “Compared against…” select your benchmark.



4. Select Show Results.


5. Review Results.

Check out your results!




Review your campaign engagement rate


When you run compare campaigns in WordFly you will see a unique campaign engagement rate. This rate appears in the upper right of the data that returns in your report.





The comparison report shows two campaign engagement rates:

  • ‘Your Averages’ uses the average rates across all Campaigns in your WordFly account (outside of the label selected)
  • If you opted to show benchmark reporting, you will see your ‘Industry’ benchmark at the top of your campaign comparison report as well.


How does WordFly we calculate 'campaign engagement'?


In WordFly we can only really look at two metrics to calculate email campaign engagement. Those metrics are opens and clicks. Therefore the engagement rate of an individual campaign is calculated by taking your unique subscribers who clicked any link in your email divided by number of unique opens.


Unique subscribers who clicked (20) / Number of unique opens (100) = 20% campaign engagement rate

We've also created a unique formula to calculate subscriber engagement scores and ratings (stars) in WordFly. This data can help you better target the right subscriber with the right message. You can learn more about this in our post, What is Subscriber Engagement Rating?




Questions to ask as you review campaign comparison data


Use WordFly's compare campaign feature to refine your email marketing approach and to confirm if you are meeting your marketing objectives.


Questions to ask:

  • Are opens and clicks on an upward trend overall?
  • What campaigns have lower open and click rates? What may have affected these numbers?
  • How have my subscriber list numbers changed since the start of these campaigns?
  • Did anything change during the course of these campaigns that may have changed the results?


Use your comparison analysis to make adjustments to your email program.


Think about what changes you can make before your next review. Here are some things to consider: email creative changes, content changes, sending highly targeted emails, or perhaps increasing or decreasing your emailing frequency.






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