It's helpful to understand a basic definition of email client and how those are recorded from devices to platforms.
Definition of email clients
An email client is any application that runs on a personal computer or workstation that enables you to send, receive, and organize email. Email clients can be accessed from multiple devices or platforms. Desktop computers, tablets, and mobile devices are all platforms for viewing the email.
When WordFly collects and reports on email clients we are looking at both the email client and the platform used to open the email. Platforms are separated into Desktop, Webmail, Mobile, and Other.
Examples of each platform and corresponding email client:
- Desktop :: Microsoft Outlook
- Webmail :: Gmail, Yahoo, AOL, Comcast
- Mobile :: iPhone and Android
There are a few of places in WordFly where you can see more information about your email client data:
- Reporting > Select your sent email campaign > Email Client tab
Review email clients for any sent email campaigns
- Subscribers > Subscriber Search > Subscriber Profile Activity
Look up any subscriber to review their email client activity. Learn more
- Reporting > Export Data
Export email clients data to review your monthly and yearly stats
View top email clients by campaign
Follow these steps to view your email client reporting in WordFly for any campaign.
1. Go to Reporting > Sent Email Campaigns
2. Click on the name of your sent email campaign
3. Select the Email Clients tab
4. Review your email client data
Open a section to learn more about your email client platforms (devices) and browsers.
Export email client data
Check your historical email client data to see how your email is being viewed by subscribers. You might be surprised at the results. For example, you might learn that the most opens happen on mobile (iPhone perhaps) and the least happen on desktop (such as Outlook).
Data included in Email Clients export:
Specific email client data follows...
What to expect from the Email clients export:
- The export includes email client stats for the history of the account.
- Email client totals are broken out by months (1-12) for each year.
- Email client events refer to any email response that carries an email client user agent. These events are: opens, clicks, and unsubscribes. Events that don't have an event are bounces and abuse complaints.
- The export is showing event totals (not unique totals).
- Some open, click, and unsubscribe events may not have user agents tied for various reasons; in these cases, the event will not be included in other email reporting totals but not included in email client event totals.
- For open reporting, Yahoo and Gmail cache images with a proxy server which records an open but there is no email client user agent recorded with these events. Learn more
To export email client data
1. Go to Reporting > Export Data
2. Select Email Clients from the dropdown, then click I’m Done.
3. Click Start Export
When is email client reporting available for a sent campaign?
Email client reporting should be available immediately, but there can be delays up to 24 hours.
What does 'other' mean?
Under "All Platforms Combined", "other" is anything else not listed under "All Platforms Combined", it's not confined to the "Other" that showed up under another section.
What does 'unknown' mean?
If an email client shows up as "unknown," then it means that the external service WordFly uses to map email clients couldn't identify it. In the past, we've seen this with universities and companies that build their own custom email server applications. They aren't common known clients, so our service doesn't know what they are.
Why do 'top mobile clients' have similar devices?
If you're seeing iPhone and iPad in the "top mobile clients" it could mean they are using any email account that can be hooked up in the device or they are accessing the email via Safari on their iPhone or iPad device.
Will we ever be able to see the app (Gmail app, Outlook app etc) a mobile user is using?
Currently the user agent information that we get back identifies a users operating system (e.g., Windows/OSX), platform (e.g., mobile, desktop) and client (e.g., Android, Windows Live, etc). Unfortunately, we cannot determine at this point the specific app the user was using on their mobile phone.