In this article
It's helpful to understand a basic definition of email client and how those are recorded from devices to platforms.
An email client is any application that runs on a personal computer or workstation that enables you to send, receive, and organize email.
Common email clients include:
- Microsoft Outlook
- Apple Mail
- IBM Lotus Notes
- and many more
Email clients can be accessed from multiple devices or platforms. Desktop computers, tablets, and mobile devices are all platforms for viewing the email.
When WordFly collects and reports on email clients we are looking at both the email client and the platform used to open the email.
Platforms are separated into Desktop, Webmail, Mobile, and Other.
Examples of each platform and corresponding email client:
- Desktop :: Microsoft Outlook
- Webmail :: Gmail, Yahoo, AOL, Comcast
- Mobile :: iPhone and Android
When is email client reporting available for a sent campaign?
Email client reporting should be available immediately, but there can be delays up to 24 hours.
What does 'other' mean?
Under "All Platforms Combined", "other" is anything else not listed under "All Platforms Combined", it's not confined to the "Other" that showed up under another section.
What does 'unknown' mean?
If an email client shows up as "unknown," then it means that the external service WordFly uses to map email clients couldn't identify it. In the past, we've seen this with universities and companies that build their own custom email server applications. They aren't common known clients, so our service doesn't know what they are.
Why do 'top mobile clients' have similar devices?
If you're seeing iPhone and iPad in the "top mobile clients" it could mean they are using any email account that can be hooked up in the device or they are accessing the email via Safari on their iPhone or iPad device.
Will we ever be able to see the app (Gmail app, Outlook app etc) a mobile user is using?
Currently the user agent information that we get back identifies a users operating system (e.g., Windows/OSX), platform (e.g., mobile, desktop) and client (e.g., Android, Windows Live, etc). Unfortunately, we cannot determine at this point the specific app the user was using on their mobile phone.
There are a few of places in WordFly where you can see more information about your email client data:
- Review email clients for any sent email campaigns. Go to Reporting > Select your sent email campaign > select the Email Client tab. Learn more.
- Look up any subscriber to review their email client activity. Go to Subscribers > Subscriber Search > Subscriber Profile Activity page. Learn more.
- Export email clients data to review your monthly and yearly stats. Go to Reporting > Export Data. Learn more.