Join our benchmark program to compare your email marketing stats to similar organizations using WordFly. Compare opens, clicks, opt-outs, and campaign engagement rate. It’s completely anonymous. You can opt-out any time under Account > Account Options.
Join benchmark data sharing program
1. Go to Account
2. Select Account Options
3. Check the box to Enable benchmark data sharing
4. Save your Account Options
Review benchmark reporting
Go to Reporting > Compare Campaigns to compare your own data along with industry data from similar organizations.
1. Go to Reporting > Compare Campaigns
2. Select Campaign Type, Labels, and your Date Range
3. Under “Compared against…” select what you would like to compare against
4. Select Show Results
5. Review Results
Your industry benchmarks appear at the top of your campaign comparison report.