How do I review benchmark reports?

Join our arts industry benchmark program to compare your email marketing statistics to similar organizations using WordFly around the world. Compare opens, clicks, opt-outs, and even overall campaign engagement rate to similar organizations large and small.


It’s completely anonymous, so you don’t have to worry about sharing confidential information. You can always opt-out any time by unchecking the box in the Account section.

Topics covered in this article:

Join WordFly's benchmarking program

Review benchmark reporting



Join our industry benchmark program


First, you will need to opt-in to the industry benchmark program.


1. Go to Account > Account Options.




2. Select the box to enable benchmark data sharing.




3. Save your Account options.





Review Benchmark Reporting


You’ll see the benchmark data onscreen when you use the Compare Campaigns feature.


1. Go to Reporting > Compare Campaigns


2. Select Campaign Type, Labels, and your Date Range


3. Under “Compared against…” select what you would like to compare against.


4. Select Show Results


5. Review Results.
You will see your industry benchmark at the top of your campaign comparison report.


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