Review email benchmark data

Article author
Bryan Garcia

Join our benchmark program to compare your email marketing stats to similar organizations using WordFly. Compare opens, clicks, opt-outs, and campaign engagement rate. It’s completely anonymous. You can opt-out any time under Account > Account Options.

 

 

Join benchmark data sharing program

 

  1. Go to Account > Account Options



     
  2. Check the box to Enable benchmark data sharing

     
  3. Click Save

 

 

Review benchmark reporting

Go to Reporting > Compare Campaigns to compare your own data along with industry data from similar organizations.

 

  1. Go to Reporting > Compare Campaigns

     
  2. Select Campaign Type, Labels, and Date Range


     
  3. Under “Compared against…” select benchmarks you would like to see


     
  4. Click Show Results

     
  5. Review 
    Your industry benchmarks appear at the top of your campaign comparison report